The EPP is proud to present the first Nordic Chapter Workshop

Value based pricing in your company - 7th of May, Lund University Sweden

With an interactive format combining real-life case studies and informal debates this first open workshop is created to give you the inside knowledge and industry insights you need in order to benchmark your pricing strategies, maintain critical competitive advantage and ensure maximum value. This workshop on how to create and maintain value based pricing will share pricing challenges you face today !

This workshop will bring together leaders and practitioners across all industries to discuss the latest developments in pricing across Scandinavia. Whether you are new to pricing or an experienced professional, this event is designed to give you the best practices, industry trends and strategic pricing skills that many other large organizations have successfully accomplished.

Event description :

In four interactive presentation our speakers will try to give you insights in value based pricing and how to make this "stick" in your organization. Pricing is one of the most powerful - yet underutilized - strategies available to businesses. This workshop will feature cutting edge presentations from top-organizations such as: Navetti AB, Honda Nordic, Alfa Laval Corporate. Our moderator for the day is the general manager pricing from Wärtsilä Services. All of our speakers are enthusiastic in sharing their pricing know-how and best practices with you!

The Chapter Board in the Nordic is currently represented by professionals from: Navetti Consulting AB, Wärtsilä Services, Alfa Laval Corporate AB, Honda Nordic, the Lund University and Novozymes.

For more information on this open workshop see our website.

Pricing pressures is one of the main concerns for EU companies!

In today’s global economy, organizations are facing unprecedented pricing pressures as they deal with volatility in the commodities markets, currency fluctuations and unyielding international competition. To help mitigate the challenges, a number of world-class companies are turning to pricing software recommended by organizations from McKinsey, to Gartner and KPMG. In fact, both McKinsey and Gartner indicate that raising prices by 1-2% reaps margin increases up to nine percent.

A recent survey by audit, tax and advisory services firm KPMG reflects these findings. In its annual survey of manufacturing executives from global companies, almost 80 percent of respondents indicate they are cautiously optimistic about prospects for growth in the next 12 to 24 months. Almost half of the survey participants believe that price volatility in raw materials and inputs remains the biggest challenge, followed by increased competition, pricing pressure and uncertain demand. EU companies in the survey noted that pricing and competition were at the forefront of their concerns.

To better manage volatility, KPMG respondents indicate they are reshaping their pricing models, with pricing identified as one of the key strategies.

“With recent strike action linked to demands for salary increases above inflation, increases in the price of electricity and other infrastructure, tolls and the slowdown in manufacturing output, this has put severe pressure on company’s margins,” said Gavin Maile, KPMG’s Africa Head of Diversified Industries. “Pricing is a powerful and proven strategy for improving top-line growth and profitability, yet few organizations know how to do pricing well.”

“As organizations navigate the challenges of raw materials and currency volatility, pricing remains at the forefront for many companies as they evaluate new opportunities to increase margins, market share and business agility,” said PROS Europe General Manager Wagner Williams. “The ePP’s Manufacturing PricingFuel Day will provide organizations with a fresh perspective on the power of prescriptive pricing with success stories that uncover its strategic value.”

The European Pricing Platform (ePP) will host its Manufacturing PricingFuel day on Oct. 27 at the Sheraton Munchen Airport Hotel. This event will illuminate how innovative manufacturers can integrate pricing and product strategies to achieve exceptional growth and profitability in this changing environment. An unparalleled group of speakers from some of Europe’s most prestigious organizations will participate: Merck, Novozymes, Schindler Deutschland GmbH, Armacell European Sales GmbH, Spenncon AS, PROS Pricing and Deloitte.

Practical information

Venue : SHERATON MÜNCHEN AIRPORT HOTEL

Date : 27 October 2011, 9.00h. - 17.30h.

Language : English, GermanFurther information or registration: Britt Dejager:  +32 (0) 51 320 372 

Rate : € 595,00 for full day attendance (inclusive 6-month free participation to the Pricing Platform), second person can register for € 495,00. Bulk rates for groups are also available.

britt.dejager@pricingplatform.eu
Website for information : http://www.pricingplatform.eu/site/public/pricingfuel_days_detail.asp?id=7