BRUSSELS & DÜSSELDORF, September 23, 2013
Many European organisations have only just begun to realise how significant the effect of pricing on shareholder value creation really is. Until now, the focus was mainly on innovation, sales and marketing – and justly so. But in today’s economic environment, value capturing (effective pricing) is increasingly being discussed at the boardroom table as one of the main shareholder value drivers. According to Pol Vanaerde, President European Pricing Platform, “Deploying the right pricing strategy is essential to help drive business growth and improving profitability. Our aim is to support and promote pricing excellence so that it takes its rightful place as a strategic enabler for businesses. We are very pleased to welcome Syncron to our partner community. It is great to know that they share the same ambition to bring pricing maturity in Europe to a higher level. We will work close together to help organisations discover how to achieve sustainable value capturing which results in full profit optimisation.“
“Applying the right price is one of the most effective methods for manufacturing and distribution companies to optimise revenue and profitability” said Ulrika Olsson, Head of Marketing at Syncron. “Partnering with EPP puts us in a position to help educate and raise awareness of the latest pricing processes and strategies, and to better support those organisations that are looking proactively address their existing pricing practices”
As start of the collaboration, Pol Vanaerde will speak on The Economic Value Calculator at Syncron’s upcoming Pricing Seminar. The event, scheduled for October 17th, will present the very latest thinking and best practices on Unlocking the Secrets behind Value Based Pricing. Registration is free, so we hope to welcome and meet you all on October 17th 2013 at the Ardencote Manor Hotel Country Club & Spa in Warwick (close to Birmingham Airport) ! Please contact Lisa Corbett on firstname.lastname@example.org for more information.
Syncron is a global software company focused on supporting corporations in the manufacturing and distribution industries with leading edge, process centric applications to make significant improvements to customer experience and financial performance. Syncron’s ERP-independent software solutions for global inventory management, global order management, global price management and master data management are implemented faster and at lower cost than other solutions. Syncron clients are market-leading companies within the industries of aerospace and defense, automotive, consumer and industrial products, industrial equipment, and mining and construction equipment. Syncron has offices around the world. www.syncron.com
About European Pricing Platform
The European Pricing Platform is a not-for-profit knowledge sharing platform focused on supporting business management, pricing and profit optimisation professionals and CxO-level executives with a main focus on Europe across a variety of industries. Our target is to keep the pricing and profit optimisation know-how of EPP participants up to date. Our mission is to be the number one on- and offline pricing resource for business decision makers. Interactive collecting, developing and sharing of pricing and profit optimisation knowledge are the key elements to the success of our platform. Enhance your pricing and profit optimisation know-how and be successful in it by joining this dynamic and resourceful pricing platform. www.pricingplatform.eu