The Chemical Industry Steering Committee 2014 - 2015 is a fact!

The Steering Committee is a group of high-level industry pricing experts who bring expertise, sound advice and guidance on the overall strategic direction of the European Pricing Platform. Our vitality and relevance is driven by the collective know-how, diversity and passion for pricing and profit optimisation of these pricing experts. We are very proud to announce you the first members of the Chemical Industry Steering Committee:

Patrick Moeller
Head of Pricing Management
Bayer CropScience
Patrick has been active in the chemical industryfor over 19 years. He has led international sales and product management teams, and his experience with projects on developing and implementing international pricing management organisation, make him a real pricing process and management expert.
An important piece to the pricing puzzle, because...:
His expertise in sales and price negotiations, value based pricing, value selling and association work make him a valuable member of the chemical industry steering committee.

Mikael Gedin
Executive Vice President, Regions & Group Management
Perstorp Group
Over the past 22 years, Mikael has gathered relevant experience as Operations and Development Manager, Management Consultant and Operations Excellence Manager. Since 2009, he has been working for Perstorp Group, currently in the role of Executive Vice President, Regions and Group Management.
An important piece of the pricing puzzle, because...:
Focusing on Change Management, Human Resources, Lean Operational Excellence, Leadership Development, Organisational Development, Sales and Marketing, Mikael's experience is essential to the chemical industry steering committee.

Peter Elgaard

Manager, Strategy and Pricing
Peter is an experienced Pricing, Project and Product Manager with background in both Telco and Biotech. Currently, he is active as Pricing Manager is Commercial Excellence at Novozymes. His main responsibility is end-2-end project management of implementing a new Pricing, based in a new pricing system and the inherent business processes.
An important piece of the pricing puzzle, because...:
With his major experience in implementing new products, and setting market strategies, as well as development and maintenance of products portfolios to maximise profits, we are very happy to welcome Peter as a member of the chemical indudstry steering committee.

Ansgar Wille
Sr. Director Marketing & Selling Excellence
Royal DSM
In the past 17 years, Ansgar held positions in Marketing, Sales, Strategic Planning, and Business Management in BASF and DSm, both globally leading, shaping and growing businesses. He has relevant experience in change management, integration of business units, strategic business development, and in international & cross-cultural business environments. Since 2011, Ansgar works with Royal DSM, as Senior Director in Marketing & Selling Excellence, to support improving DSM4s business groups' commercial excellence.
An important piece of the pricing puzzle, because...:
Ansgar has joined the chemical industry steering committee thanks to his expertise in Business Management and Development, and Strategy Development and Implementation. His expertise in growth oriented price structuring of operations and leadership make him an indispensable asset of this team.

Emanuela Papapietro
Senior Commercial Excellence Manager
Borealis Group
Emanuela has over 17 year of professional experience within the chemical industry. She gained previous experience, managing international sales and marketing teams in the automotive, pipe, and pharma industry. She also led the procurement departement for big European traders. Emanuala has started working for Borealis in 2006. As Senior Commercial Excellence Manager, she is responsible for the roll out of a Global Pricing Project and selected as Lead for strategic projects.
An important piece of the pricing puzzle, because...:
Emanuela has joined this team thanks to her expertise in pricing processes and pricing tools.

Georges Houtappel

Senior Vice President, Global Head of Commercial Excellence
Solvay Group
Georges joined the Solvay Group in January 2013 and is Senior Vice President Global Head of Commercial Excellence as well as head of the Commercial Academy of Solvay. He is responsible for the roll-out and implementation of the commercial excellence program throughout all Global Business Units, contributing to a significant part of the Group’s REBITDA objectives.
An important piece of the pricing puzzle, because...: 
Georges has been added to the Chemical Industry Steering Committee, thanks to his expensive experience in large scale change and innovation projects.

Steering Committee activities include, but are not limited to:
  • Maintain the continuity of the EPP Industry Pricing Platforms and to offer help and advice;
  • Discuss and consult the EPP on the actual key market access and pricing challenges as input for the pricing university and pricing events;
  • Drive the agenda of the career development programs, executive briefs and pricing conference;
  • Plan for future pricing events, evaluate how well each event has achieved the objectives, and implements improvements to better meet these objectives.
  • The Steering Committee members act on a voluntary basis and gather 2 to 4 times a year.

Interested to join or other questions related to this subject? Contact orisa.grajeda@pricingplatform.eu 

The Chemical Industry Steering Committee is an important cornerstone in the organisation of the
2nd EPP Chemical Industry Forum 2015

Hungry for more information or interested to join?
Contact orisa.grajeda@pricingplatform.eu or call us on +32/


New partnership between SKIM and EPP kicks off with 2-day pricing workshop at EPP winter school

SKIM pricing expertise recognised by partnership with Europe’s largest pricing and profit optimisation network

London - Brussels (20 August 2014) – International market research agency and pricing expert SKIM has been selected to partner with the prestigious European Pricing Platform (EPP) – the leading pricing & profit optimisation association in Europe.  

EPP is a leading knowledge-sharing platform, serving thousands of pricing and profit optimisation managers across Europe.  As a not-for-profit organisation, EPP is very selective about the partners it works with.  SKIM will be the only market research specialist serving the FMCG and Retail market among EPP’s partners, offering valuable pricing knowledge to the platform’s members.

The price management profession is growing rapidly in size and significance, with businesses worldwide keen to understand better the impact of pricing, and optimise their profit opportunities through intelligent pricing strategies tailored to their customer profiles. SKIM leads the way in providing strategic pricing research and guidance to companies across the FMCG sectors and will be working alongside EPP to pass on its knowledge in a bid to raise standards with regards to pricing and pricing research.  

To mark the launch of this important new partnership, SKIM will be hosting an Advanced Pricing Research Toolbox at EPP’s Pricing Winter School in Bologna, Italy on 19st and 20nd November.

The Winter School gives European revenue managers and pricing managers the chance to connect with the Continent’s largest network of profit optimisation professionals. 

The two-day workshop led by SKIM will give delegates the chance to learn about value-based pricing, segmentation analysis, price elasticity and ‘willingness to pay’ (WTP), introducing them to the tools they need to set their own value-based pricing strategies. 

Gerard Loosschilder, Chief Innovation Officer at SKIM says: “Pricing strategy is a fast-evolving science and it’s at the core of every business. It’s fantastic to be partnering with EPP to help raise awareness of the importance of pricing methodologies, to develop new thinking and to share knowledge among EPP’s vast network of pricing professionals.” 

Pol Vanaerde, President at EPP says: “We chose to partner with SKIM because of its leading expertise in pricing research and strategy development. Part of its role will be to build our FMCG division, drawing on its 35 years’ of experience in pricing and market research across more than 20 countries. There’s a big demand for knowledge and training in price setting and profit optimisation, and this partnership with SKIM will help us to meet that demand.”

For more information on the EPP Winter School with SKIM, visit Essential and Advanced Tools to Improve your Pricing and SKIM for further details of its pricing and portfolio management expertise

Opening its London office in 2013, SKIM has offices throughout Europe, the US, and Latin America.  An international market research company with 35 years’ experience, SKIM solves complex business challenges, and has particular expertise in conjoint analysis for pricing and portfolio management, working with many of the world’s leading businesses across a wide variety of sectors including FMCG, consumer electronics, healthcare, and telecoms.

Notes to editors

For all media enquiries about SKIM in the UK, please contact Ellen Carroll or Olivia Jones at Nellie PR via ellen@nelliepr.co.uk / olivia@nelliepr.co.uk Tel: 01392 247948

For all media enquiries about EPP, please contact Britt Dejager via britt.dejager@pricingplatform.eu 
Tel: 003251320372

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with seven offices throughout Europe, the US, and Latin America. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing and portfolio management, product communication and new product development. SKIM also serve many leading international market research agencies and consultancy firms with their quantitative and qualitative research services. Visit www.skimgroup.com for more information. 

About European Pricing Platform (EPP)

EPP is a ‘Not-for-Profit’ knowledge exchange focused on supporting business management, pricing, and profit optimisation professionals, and CxO-level executives in Europe across a variety of industries and sectors. Our target is to update the pricing and profit optimisation know-how of business managers. Our mission is to be the premier pricing expertise community for international decision makers in a wide range of industries. The interactive sharing, collecting, and development of pricing and profit optimisation knowledge are the key elements of our platform. Visit: www.pricingplatform.eu


What is your next pricing initiative?

European Pricing Platform proudly present: EPP Pricing University - Where pricing leaders go to learn...

Implementing pricing optimisation initiatives can be very challenging, and sometimes it's hard to know where to start. When time, resources and/or knowledge form a problem, it can help to reach out to someone who can assist you... OR when the opportunity presents itself, you can train the talent that is already in you! 

At the EPP Pricing University, we give YOU the tools and develop the skills and insights you need to run key pricing improvement actions yourself. Depening on your level of experience, you have the opportunity to attend different trainings:

Maturity Level 1/2
Maturity Level 2/3
Maturity Level 3

If you'd like to receive a call to hear how you EPP can facilitate you in this process, please let us know. Contact nicolene.barnard@pricingplatform.eu or call +32/

Want to find out your Pricing Maturity level?  

Fill in the PMI today and find out how your company compares to fellow pricing peers.

Improving your company's approach to pricing leads to more opportunities to create and capture value for customers, which results in increased sales and healthier margins