Life Sciences industry to address pricing challenges at EPP, Model N and Monitor Deloitte 4th Life Sciences Forum

Chertsey, UK, Brussels, BE, 27 May 2014

AstraZeneca, Sanofi, IHS, Pfizer and more to speak at EPP’s fourth annual event in Switzerland on 4 – 5 June.

Delegates from across the Pharmaceutical and MedTech industry are gearing up for the annual Life Sciences Pricing & Profit Optimisation Forum in Montreux, Switzerland. 

Organised by The European Pricing Platform, in partnership with Model N and Monitor Deloitte, the forum is the only event of its kind in Europe. 

Representatives from Sanofi, Ipsen, Actavis, Pfizer, Corning Life Sciences BV, IHS,  Shire Pharmaceuticals and AstraZeneca are among the range of industry speakers now confirmed.

At a time of surging drug prices generating significant headlines, the programme will look at key issues currently impacting the Life Sciences industry and provide a unique chance for delegates to explore new margin erosion mitigation strategies and innovation within pharma, medical devices, biotech, and generics. It also represents an exceptional networking opportunity for delegates to discuss shared experiences and challenges.
“The growing understanding that revenue management is about more than just pricing and requires a collaborative, cross-functional approach that cannot be achieved by a single department is reflected in the spread of delegates and speakers already confirmed to attend this years’ Life Sciences Forum,” said Mark Baumgartner, vice president and general manager Europe, Model N.

“Many attendees come from outside as well as inside the pricing remit, from CFOs, finance directors, to VPs of market access/market access leads, heads of commercial and general managers. Over the course of the two days we look forward to helping participants find new ways to manage the complex issue of tender management, as well as addressing hot topics such as Global Price Management, governance and compliance.” 

The EPP President added: “Model N has proven to be a valuable partner offering our audience best practices expertise in the industry.  We are excited to be working with them again and look forward to stimulating discussions and interactions on next week’s Life Sciences Forum in Montreux.”

The 4th annual Model N, Monitor Deloitte and EPP Life Sciences Forum, entitled ‘Innovative in a Price Sensitive World,’ takes place at The Grand Hôtel Suisse Majestic in Montreux, 4-5 June 2014. Expert presentations and case studies over the two days will focus on key industry issues such as ‘success in the face of market complexity’; ‘who holds the key to the patients’ value chain’ and ‘profit leadership through better pricing management.’ Workshops and presentations will also cover key topics such as balancing global and regional pricing strategies; channel performance management; financial control and compliance and organisation and change management.

For more information and to book, visit: http://www.pricingevents.eu/events/4th-epp-life-sciences-forum-2014/  

About European Pricing Platform (EPP) 

EPP is a ‘Not-for-Profit’ knowledge exchange focused on supporting business management, pricing, and profit optimisation professionals, and CxO-level executives in Europe across a variety of industries and sectors. Our target is to update the pricing and profit optimization know-how of business managers. Our mission is to be the premier pricing expertise community for international decision makers in a wide range of industries. The interactive sharing, collecting, and development of pricing and profit optimisation knowledge are the key elements of our platform. Visit: www.pricingplatform.eu.

About Model N 

Model N is the leader in Revenue Management solutions. Model N helps its customers maximise their revenue and reduce revenue compliance risk by managing every dollar that impacts their top line encompassing contracting, pricing, incentives, and rebates. Model N leverages its deep industry expertise to support the unique business needs of Life Sciences and Technology companies in more than 50 countries. Global Customers include: Actavis, Allergan, Amgen, Atmel, Boston Scientific, Bristol-Myers Squibb, Dell, Johnson & Johnson, Linear Technology, Merck, Marvell, Maxim, Micron, Nokia, Novartis, Novo Nordisk, ON Semiconductor, and STMicroelectronics. Learn more at:  http://www.modeln.com. Model N is traded on the New York Stock Exchange under the symbol MODN.


Model N® is the registered trademark of Model N, Inc. Any other company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

About Monitor Deloitte Pricing and Profitability Service Line

Monitor Deloitte is the strategy arm of Deloitte’s Consulting practice. Its Pricing and Profitability Management service line has more than 400 practitioners. It has provided consulting services for businesses across a wide range of industries delivering an unmatched breadth of pricing services involving strategy, human capital and technology. It has provided services to companies around the world including Eastern and Western Europe, North America, SE Asia and Latin America. Learn more on www.theproblemwithpricing.com

Media Contacts

Alexandria Rumble  
Model N
Tel: +44 (0)1932 895090
Email: arumble@modeln.com

Britt Dejager
European Pricing Platform
Tel: +32 (0) 4733.71.76.69
Email: britt.dejager@pricingplatform.eu


Savour authentic Swiss flavours at the #LifeSciences2014 networking event

Join the networking event during the 4th EPP Life Sciences Forum and network with your colleagues for all over Europe in a relaxed atmosphere.

Who does not know – and love - the famous Swiss Gruyere cheese? The cheese originates in a little village with the same name, only a 45 minute drive away from Montreux, located on a hilltop in the beautiful country side. The walls surrounding the village and its castle make it a spectacular and unique destination. On June 4th, attendees of the 4th EPP Life Sciences Forum 2014 get the opportunity to visit this unique location.

A traditional evening awaits you, with specialities, such as the cheese fondue, air dried beef, and meringue with double cream, to give you an unforgettable culinary experience. Take some time before dinner to wonder through the scenic village, and enjoy a refreshing aperitif with your fellow #LifeSciences2014 attendees. The dinner itself takes place at a traditional Swiss restaurant, assuring you an unforgettable and unique Swiss evening.

A short overview of your evening at Gruyeres:

18.30 Meeting in the lobby of Grand Hotel Suisse Majéstic
18.45 Departure by bus
19.30 Arrival in Gruyeres and free time to wonder around the village
20.00 Aperitif in restaurant Hotel du Ville on the main square of the village, followed by dinner
22.00 Departure
22.45 Back in Montreux

This networking event is included in the Forum fee, attendance is not mandatory, but happily recommended.

Please contact britt.dejager@pricingplatform.eu if you have any questions on the #LifeSciences2014 networking event.

MarketRedesign first 2nd EPP Chemical Industry Forum Sponsor

European Pricing Platform is proud to announce new Structural Partner MarketRedesign as Bronze Sponsor for the 2nd EPP Chemical Industry Forum 2014, taking place in the fall of 2014.
MarketRedesign is a Marketing Science and Technology Company. B2B business concepts are combined with scientific mathematics forming a unique basis for pricing software design and consultancy projects with their clients. Thanks to an innovation programme with the Department of Mathematics & Information Technology at the Eindhoven University of Technology, MarketRedesign offers  top-quality scientific algorithms to support decisionmaking in both price negotiation strategy and tactics. Every company, small and large, is able to yield pricing and actively improve margins.
“The understanding that all information and resources are available in your own organisation is our central theme. By utilizing our knowledge and science we help to extract that information in the form of (new) business insights, web based tooling and organisational implementation roadmaps.”
During a challenging Think Tank session at the 2nd EPP Chemical Industry Forum 2014, the MarketRedesign team will present you two challenges, where your company, being part of the European Chemical Industry, is currently faces with. As this is not a regular conference, you will get the opportunty to brainstorm in small groups of participants to discover your own, tailor made, and innovative solutions to take back with you to the office.
Useless to say this is must-attend Forum, we will keep you updated on confirmed speakers and topics.
Don’t hesitate to contact us in the meantime if you have any questions concerning the Forum, or are interested to join as a participant or speaker.
Click here to discover more at www.pricingevents.eu


Discover the details of the Life Sciences Pricing Game Theory and much more

Most European hospitals use tendering as procurement method of choice for their purchasing of pharmaceuticals, medical devices and supplies. Life science companies have to handle the administrative burden that goes hand in hand with tendering. In this process they sometimes forget the key objective of tendering: more efficient purchasing through better preparation and price competition. This masterclass aims to dig deep into the price competition aspects. Participants will not only increase their understanding of the theoretical drivers of price competition but also learn about techniques that help predicting competitive discounts. 

On June 3rd, the day before the kick-off of the 4th EPP Life Sciences Forum 2014, you get the opportunity to join the pre forum workshop Predicting competitor pricing strategies in Life Sciences, this workshop, focusing on best practices, is a real treat, as it is the first time in Europe anything like this is organised.

But before your register, of course you want to know what to expect. Well, sit tight, while I give you a quick glance through the workshop schedule:

Starting out whit an exercise on price competition, followed by an analysis of the results, you will gain more isights in the 2 biggest influencers on price competition: circumstances and behaviour. With the support of real-life observations, you will also discover how this can be influenced by your company culture and behaviour.

During the second part, you will dig into the details of Game Theory, using an exercise an a simulated model to fully comprehend this aspect.

Following, you will be focusing on the War Game approach: how to implement this and which pitfalls to take in account while doing so.

You will be closing this intensive day of training with a disussion on general commercial strategies, which every company should have, but often doesn't.

Quick note: you don't have to be participating in the 4th EPP Life Sciences Forum to be able to join this unique training, but it's of course a nice combination!

Needless this one-of-a-kind workshop is priceless, but we offer it to you at a mere €995. Not yet convinced? Take a look at the detailed agenda here.
We are looking forward to meeting you all on the 3th of June in Montreux!


Does your employer value you enough?

Research has shown that pricing and profit optimisation manager are one of the largest influencers on their company’s turnover. However, due to their strategic importance to the organisations they work for, more awareness is needed in how to keep these managers from leaving the organisation. 

The goal of this study is to understand if and why pricing and profit optimisation managers are considering to leave their current employer. Thus insight need to be gained in the current work situation and in which way this situation can be changed for the better. 

Do you wish to take part in this research project?

Clicking on this link will take you to the survey, which takes about 12 minutes to complete.
Participation is completely voluntarily and fully anonymous. 

Take the survey >

The responses will give us more insights in:
  • The way turnover is affected;
  • Information on pay and benefits;
  • Information on opportunities to develop oneself;
  • The practical needs of Pricing and Profit optimisation managers. 

Naturally, the final results of this study will be shared with all EPP contacts. 

The questionnaire can be accessed by clicking on the following link: https://www.surveymonkey.com/s/252QZY5

The European Pricing Platform, in cooperation with the Radboud University Nijmegen, in the Netherlands, aims to research the commitment, salary and turnover intent survey of Pricing and Profit optimisation managers. Anna Flammos, a student from the masters specialisation Strategic Human Resource Management, will be conducting the study under supervision of her lecturer Dr. J. Bücker. 

For more information on the European Pricing platform: click here.