Model N to Sponsor European Pricing Platform Life Sciences Executive Briefing in Zurich

Invitation-Only Event Gathers the Top Leaders and Influencers in European Life Sciences Community to Tackle Pricing Challenges and Solutions 

REDWOOD CITY, CA – Dec. 17, 2014 – Model N, Inc. (NYSE: MODN), the leading Revenue Management Cloud solutions provider to the life science and technology industries, announced today its sponsorship of the EPP Life Sciences Executive Briefing in Zurich, Switzerland on Jan. 22, 2015. This thought leadership invitation-only event will be organized by EPP in partnership with Model N and Monitor Deloitte.

European Pricing Platform is the leading knowledge community for pricing decision makers in Europe. This high-profile event will bring together more than 30 leaders including VPs and        C-level executives from finance, sales, marketing, pricing and HR to drive thought leadership dialogue between key decision makers and industry experts on emerging pricing and commercial topics in the European Life Sciences market. The discussed topics will drive the agenda for the EPP Life Sciences Forum 2015, the market leading annual industry event that will be held in June 2015.

The EPP Life Sciences Executive Briefing will showcase a presentation from Mondher Toumi, Professor, Department of Public Health Research Unit at Aix Marseille University, with an industry outlook on changes in pricing and market access landscape in 2014 and a look ahead to the next five years. Roundtable discussions following the presentation will explore challenges faced by the industry and the impact on market strategy, pricing and profit optimization. The Executive Briefing will be moderated by Gustav Ando, Director, Life Sciences at IHS.

Model N brings deep industry expertise working with a top tier roster of life science companies across more than 100 countries, including global leaders Actavis, Allergan, Amgen, Bristol-Myers Squibb, Dell, Johnson & Johnson and Merck, to the partnership with EPP.

We are proud to collaborate with the European Pricing Platform and launch the Life Sciences Executive Briefing,” said Shail Khiyara, Chief Marketing Officer, Model N. “Like EPP, Model N continues to pioneer thought leadership discussions on industry challenges impacting the life sciences market, sharing of best practices for pricing strategies and maximizing revenues.” 

Founded in 2004, the European Pricing Platform has become the leading knowledge exchange for European pricing decision makers, revenue managers and C-level executives, dedicated to developing and sharing pricing knowledge, best practices and resources both live and online. The event will provide opportunities to network with leaders in the sector, including the people who are shaping pricing strategies across Europe. Among those present will be key policy-makers and stakeholders from global life science companies including Abbott, Actavis, Amgen, Bayer AG, Boston Scientific, Janssen Pharmaceuticals, Novartis, Novo Nordisk and Teva, among many others.

“We’re excited to have Model N on board as our partner for the EPP Life Sciences Executive Briefing,” said Pol Vanaerde, EPP President. “As an outstanding leader in Revenue Management Cloud solutions to the life science community, Model N has expertise in addressing the pain points of pricing decision makers and sales teams and will provide valuable input and guidance to the conversation in Zurich.”

“Monitor Deloitte is delighted to see the increasing participation and contribution of Industry leaders to the platform which has been established together with its partners over the various years out of Switzerland,” said Nico Kleyn, Monitor Deloitte’s lead partner of the Pricing practice.

For more information on the EPP Life Sciences Executive Briefing or to register, please visit: http://www.pricingplatform.eu/industry-events/pharma-and-medtech.html#executive-briefing.

About The European Pricing Platform (EPP) 

EPP is a ‘Not-for-Profit’ knowledge exchange focused on supporting business management, pricing, and profit optimization professionals, and CxO-level executives in Europe across a variety of industries and sectors. Our target is to update the pricing and profit optimization know-how of business managers. Our mission is to be the premier pricing expertise community for international decision makers in a wide range of industries. The interactive sharing, collecting, and development of pricing and profit optimization knowledge are the key elements of our platform. http://www.pricingplatform.eu.

About Model N 

Model N is the leader in Revenue Management Cloud solutions. Model N helps its customers maximize their revenues by maximizing sell time, revenues per opportunity and number of opportunities. Model N Cloud solutions manage every dollar that impacts the customer’s top line and transforms the revenue lifecycle from a series of disjointed operations into a strategic end-to-end process.  With deep industry expertise, Model N supports the unique business needs of life science and technology companies across more than 100 countries. Global customers include: Actavis, Allergan, Amgen, Atmel, Boston Scientific, Bristol-Myers Squibb, Dell, Johnson & Johnson, Linear Technology, Merck, Marvell, Maxim, Micron, Nokia, Novartis, Novo Nordisk, ON Semiconductor, and STMicroelectronics.  Learn more at: http://www.modeln.com. Model N is traded on the New York Stock Exchange under the symbol MODN.

Model N® is a registered trademark of Model N, Inc. Any other company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

About the Monitor Deloitte pricing practice

Monitor Deloitte is routinely ranked as the top pricing practice in the world by leading analysts. Its Pricing and Profitability Management practice helps clients address the spectrum of commercial pricing strategies, processes and capabilities, aligning them with the organization's business, marketing, customer segmentation and channel strategies.

More information on Monitor Deloitte can be found here.
More information on Deloitte in Switzerland can be found here.


Britt Dejager
European Pricing Platform
Tel: +32/
Email: britt.dejager@pricingplatform.eu

Model N’s Rainmaker 2015 Revenue Champions

Annual event gathers thought leaders to discuss important emerging trends and solutions in revenue management 

Slated for Feb. 2-4, 2015 at the Westin St. Francis in San Francisco, Rainmaker 2015 is the only scheduled event for Revenue Management practitioners and innovators.  Rainmaker 2015 will bring together VPs and C-level executives from finance, sales, marketing, pricing, IT and other key revenue decision makers for a series of panels and presentations with thought-provoking discussion around the latest trends in revenue management and the opportunity to hear from industry thought leaders, share best practices and network with colleagues and industry luminaries.  This year’s Rainmaker conference will focus on how attendees can become Revenue Champions to reshape how companies think about competitiveness, core enterprise processes and growth to maximize business value.

Rainmaker 2015 will deliver two full days of:

  • Workshops focused on learning, innovation and tools and techniques;
  • Expert practitioner presentations, tutorials and panels;
  • Breakout sessions focusing on industry‐specific changes and trends directly applicable to day-to-day responsibilities;
  • Revenue Management best practices and solutions from Model N and its partners;
  • Understanding of Model N’s product and services roadmap as it applies to unique needs for global pricing, quoting, deal and contract management, channel revenue management and analytics.

For registration and additional information, please visit the Rainmaker 2015 website at http://www.rainmaker-modeln.com/

About Model N 

Model N is the leader in Revenue Management Cloud solutions. Model N helps its customers maximize their revenues by maximizing sell time, revenues per opportunity and number of opportunities. Model N Cloud solutions manage every dollar that impacts the customer’s top line and transforms the revenue lifecycle from a series of disjointed operations into a strategic end-to-end process.  With deep industry expertise, Model N supports the unique business needs of life science and technology companies across more than 100 countries. Global customers include: Actavis, Allergan, Amgen, Atmel, Boston Scientific, Bristol-Myers Squibb, Dell, Johnson & Johnson, Linear Technology, Merck, Marvell, Maxim, Micron, Nokia, Novartis, Novo Nordisk, ON Semiconductor, and STMicroelectronics.  Learn more at: http://www.modeln.com. Model N is traded on the New York Stock Exchange under the symbol MODN.


Why do good managers make bad pricing decisions?

How hard can it be to determine prices? Look at your costs and the price of your competitors. And then set the right price based on your experience and feeling.

Unfortunately, the results of such pricing decisions are sometimes disappointing. Sales fall short, your clients react differently than expected and your competitors seem to perform better. Do you recognize this unsatisfactory result? It might be that the following misunderstandings are hindering you.

  1. Price is determined solely by the market  Economic science states that the price of a product is determined by supply and demand. This is correct, but bear in mind that companies themselves form the market and therefore can create customer value. Even producers of basic products such as mineral water, bananas and coffee are able to distinguish themselves from the competitor and ask for a higher price. For example in the coffee industry, Starbucks is able to charge a 2 to 3 times higher price for a cup of coffee than the competition. It is doing this by creating an image of luxury and good coffee in a cosy living room atmosphere. In the telecommunication industry it is striking that there are more expensive and cheaper mobile telephony and internet brands, while mobile phone calls and internet have become as ubiquitous as tap water and electricity from the socket.
  2. Most customers are very sensitive to price changes The impact of price changes on customers is easily overestimated. This can lead to unnecessary price reductions or wrongly delayed price increases. In practice, the price is often not the most important reason for a purchase decision. In addition, several studies have reported that customers often cannot remember the exact price of products. And that is why the customer’s perception of the company is more important than the actual price level. Media Markt cleverly portraits itself in promotional campaigns as the cheapest, though in reality this is only the case for specific offers.
  3. Price changes can easily be reversed Changing prices often have far-reaching consequences and which cannot undone by turning them back. Customers and competitors will not forgive a wrong price decision. If you set your price too low you could lose all your credibility and reputation. And if you set your price too high you could put yourself out of the market permanently. Thorough pricing does not lend itself to experimentation.
  4. High market share automatically leads to higher profitability  The belief that a high market share naturally leads to high profitability has been challenged by case studies. Companies with a high market share, such as General Motors, United Airlines and Philips should be the most profitable businesses. That is not the case because these companies achieve moderate financial results. Without a price premium or low production costs you cannot achieve good results. Therefore focus on specific customer segments and not on the total market share.
  5. New products can only be successfully launched with large discounts  Introductions of new products do not have to be accompanied by large discounts to make them successful. By giving large discounts much of the value created is given away. Better positioning of your product and segmenting to your customers can prevent this. Doing this makes it possible to recoup development costs more quickly. To illustrate, Apple is a prime example of this.

By the above misunderstandings, you could unnecessarily leave money on the table or put yourself out of the market.
What do you think is important for good pricing? I am interested to read your opinion and experience, so please share it in the comments section below.

Author: Marcel Van Harrewijen
Read to original article here >

Proudly announcing the renewed partnership between Syncron and European Pricing Platform

Stockholm, Sweden – 14 November 2014 – Today, Aftermarket management company, Syncron, has announced their continued support and partnership with the European Pricing Platform.

The European Pricing Platform (EPP) is the largest pricing and profit platform in Europe. EPP is dedicated to leading knowledge sharing and serving European pricing and profit optimisation managers. Syncron and the EPP’s partnership has lasted several years by collaborating on events throughout Europe.

Over the years, EPP and Syncron have successfully partnered at several events providing the European pricing community with ample learning and connection opportunities around the topic of transactional control in spare parts pricing,” said Pol Vanaerde, EPP President. “We are happy to endorse Syncron’s systematic approach and solutions.  With the kickoff to the EPP Aftermarket and Manufacturing activities for the year lying just around the corner, we’re looking forward to another successful collaboration with Syncron in 2015.”

Syncron’s Global Price Management solution is designed to organize incoming information, figure out what’s important and execute more informed pricing policies. Syncron’s pricing software accurately and efficiently groups products, identifies and applies value drivers, models business impacts, and implements new prices that deliver profit and margin improvements. Along with the EPP, Syncron brings knowledge to events, workshops, trainings and forums to discuss global pricing initiatives.

“Our long term relationship with the European Pricing Platform demonstrates Syncron’s dedication to the pricing community in Europe,” said Johan Östlin, Pricing Consultancy Manager for Syncron. “Syncron’s commitment to pricing and  European Pricing Platform is evidence of our overall focus on price management. The EPP provides a perfect partnership to collaborate on events and learning opportunities throughout the year.”

The EPP and Syncron are committed to continue their ongoing partnership and to sharing pricing knowledge, best practices and resources throughout Europe.
About Syncron
Syncron is the global leader in cloud-based aftermarket service optimization. Syncron provides global inventory management, global price management, order management and master data management software to manufacturing and distribution companies around the world.  Headquartered in Stockholm, Sweden with U.S. offices in Atlanta and Chicago, Syncron combines a passion for innovation, business process expertise, and a global collaborative workforce to deliver immediate and measurable improvements for its clients. For more information, visit us online at www.syncron.com.
Media Contact

Kate McDonald, Marketing Director, United States, Syncron Inc. 
Mobile: 011 1 770 328 4919
E-mail: kate.mcdonald@syncron.com


“The participants made the difference”

On October 16th 2014, 25 of Europe’s most renowned pricing and profit optimisation professionals gathered at the beautiful The Squaire am Flughafen Hilton Hotel in Frankfurt, Germany. The report of the Executive Briefing's outcome (take a look at it here)is already available. But let’s focus on the people, how did the attendees experience the Chemicals Executive Briefing? 

We have been overwhelmed by positive reactions and feedback from our attendees, but also for us it has been an inspiring occasion to know we are on the right path towards the 2nd EPP Chemical Forum. Overall, attendees have rated the Chemicals Executive Briefing with a high score, and we are very happy to have passed with great distinction

These are some of the testimonials we have received from our valuable pricing professionals:

“It was a very good opportunity to get in contact with European pricing experts in the chemical industry and have lively discussions on trends and challenges in pricing.”

“All in all a very good meeting. Especially the participants made the difference. Having group discussions with those top experts was very inspiring and fun.”
But as always at the EPP we are aiming towards a 10/10-score. So if you were impressed by this event, you should certainly hold your breath for the 2nd EPP Chemical Forum. And  as figures don't lie, 8 out of 10 professionals will certainly be attending the next EPP Chemical Event.

Are you interested in being part as well? Click here to receive more information on the 2nd EPP Chemical Industry Forum, taking place on March 25 – 26, 2015 in Prague.

Take a look at the Chemical Executive Briefing report and learn about more about the topics that will drive the 2nd EPP Chemical Forum.

Or contact orisa.grajeda@pricingplatform.eu with any questions you might have!


10 industry insights that will drive the 2nd EPP Pricing Forum for the Chemical Industry

On October 16th, 2014, the EPP Chemicals Executive Briefing took place at the beautiful Hilton Frankfurt Airport Hotel in Frankfurt Germany.

The EPP Chemicals Executive briefing is an invitation-only event aimed to build a dialogue between CXO’s and top industry pricing experts on emerging pricing and commercial topics.  The derived outcome of this event, has provided us the breeding ground that will drive the topics for an innovative, inspiring and down-to-earth the agenda at the EPP Chemicals Forum 2015.

These are the 10 topics we will explore in further depth and demonstrate by meaningful case studies and with a premium speaker panel, the best practices and tools to increase profitability with smart pricing in an innovative world:
  1. Competences of pricing people;
  2. Sales team, pricing success & KPI’s;
  3. Pricing from customer insight;
  4. Transactional pricing;
  5. Pricing processes;
  6. Pricing maturity;
  7. Multi-channel pricing;
  8. Price & margin management;
  9. Value portfolio & commodity portfolio;
  10. Pricing segmentation / Pricing systems.

Want to learn more? Discover the full report here

During the 2nd EPP Chemical Forum 2015 you get the change to explore these topics in further depth by meaningful case studies and with a premium speaker panel, the best practices and tools to increase profitability with smart pricing in an innovative world.

Meet us on 25-26 March 2015 in the inspiring city of Prague, and don’t miss this unique opportunity to discuss the latest challenges and developments
in pricing and profit optimisation you are faced with right now. At the same time that you network, learn and exchange ideas with the most important pricing leaders of the chemical industry.

Be fast and benefit from the Early Bird now! Register here.


Vers l'excellence de la gestion de vos tarifs: le pricing base-valeur

13 Novembre 2014, Le Meridien Etolie, Paris

Les bonnes raisons de venir à cette formation
  • Découvrez en un seul jour comment le pricing base-valeur vous permet d’augmenter vos marges bénéficiaires sans perdre de parts de marché;
  • Mettez à jour vos compétences et faites connaissance avec l’approche pricing base-valeur, une approche nouvelle et systématique de la gestion des prix, appliquée avec succès par un nombre croissant de professionnels du pricing; 
  • Un sujet répandu dans l’actualité, et pourtant méconnu par les entreprises. Laissez-vous convaincre que le pricing base-valeur vous o re une panoplie d’instruments pratiques pour influencer vos marges et bénéfices.

Apprenez comment passer de votre pricing actuel à l’approche base-valeur
  • Comprendre et mesurer la valeur que le client attribue à votre o re et qu’il est prêt à payer;
  • Segmentation base-valeur et di érentiation conséquente de votre o ffre;
  • Comment capturer cette valeur en pratique;
  • Mise en oeuvre des bonnes pratiques de pricing (remises,o res);
  • Aspects psychologiques du pricing et communication des prix;
  • Outils d’analyse et méthodes de recherche;
  • Gestion des prix, organisation de votre processus de pricing.
A qui s’adresse notre formation
Direction Générale et Comité de Direction, Directeur Financier, Directeur des Ventes et Marketing, Directeur Pricing, Reponsable de Domaines, Cadres Commerciaux, Chef de Produits, Responsable Pricing, Analyste Pricing, Analyste Marketing, Analyste de Ventes

Vos interlocuteurs

Michael Hurwich
Julien Gubiani
SPMG France
Guy Reiners
SPMG Europe

349 € HT (jusqu’au octobre )
499 € HT (à partir du octobre )
Inscrivez-vous sur www.SPMGGlobal.com

Pour plus de renseignements, contactez
M. Julien Gubiani


SPMG en France est un organisme de formation
A ce titre, cette formation peut être prise en charge par votre
organisme de formation (OPCA, ...) Formation en français et en anglais


The Chemical Industry Steering Committee 2014 - 2015 is a fact!

The Steering Committee is a group of high-level industry pricing experts who bring expertise, sound advice and guidance on the overall strategic direction of the European Pricing Platform. Our vitality and relevance is driven by the collective know-how, diversity and passion for pricing and profit optimisation of these pricing experts. We are very proud to announce you the first members of the Chemical Industry Steering Committee:

Patrick Moeller
Head of Pricing Management
Bayer CropScience
Patrick has been active in the chemical industryfor over 19 years. He has led international sales and product management teams, and his experience with projects on developing and implementing international pricing management organisation, make him a real pricing process and management expert.
An important piece to the pricing puzzle, because...:
His expertise in sales and price negotiations, value based pricing, value selling and association work make him a valuable member of the chemical industry steering committee.

Mikael Gedin
Executive Vice President, Regions & Group Management
Perstorp Group
Over the past 22 years, Mikael has gathered relevant experience as Operations and Development Manager, Management Consultant and Operations Excellence Manager. Since 2009, he has been working for Perstorp Group, currently in the role of Executive Vice President, Regions and Group Management.
An important piece of the pricing puzzle, because...:
Focusing on Change Management, Human Resources, Lean Operational Excellence, Leadership Development, Organisational Development, Sales and Marketing, Mikael's experience is essential to the chemical industry steering committee.

Peter Elgaard

Manager, Strategy and Pricing
Peter is an experienced Pricing, Project and Product Manager with background in both Telco and Biotech. Currently, he is active as Pricing Manager is Commercial Excellence at Novozymes. His main responsibility is end-2-end project management of implementing a new Pricing, based in a new pricing system and the inherent business processes.
An important piece of the pricing puzzle, because...:
With his major experience in implementing new products, and setting market strategies, as well as development and maintenance of products portfolios to maximise profits, we are very happy to welcome Peter as a member of the chemical indudstry steering committee.

Ansgar Wille
Sr. Director Marketing & Selling Excellence
Royal DSM
In the past 17 years, Ansgar held positions in Marketing, Sales, Strategic Planning, and Business Management in BASF and DSm, both globally leading, shaping and growing businesses. He has relevant experience in change management, integration of business units, strategic business development, and in international & cross-cultural business environments. Since 2011, Ansgar works with Royal DSM, as Senior Director in Marketing & Selling Excellence, to support improving DSM4s business groups' commercial excellence.
An important piece of the pricing puzzle, because...:
Ansgar has joined the chemical industry steering committee thanks to his expertise in Business Management and Development, and Strategy Development and Implementation. His expertise in growth oriented price structuring of operations and leadership make him an indispensable asset of this team.

Emanuela Papapietro
Senior Commercial Excellence Manager
Borealis Group
Emanuela has over 17 year of professional experience within the chemical industry. She gained previous experience, managing international sales and marketing teams in the automotive, pipe, and pharma industry. She also led the procurement departement for big European traders. Emanuala has started working for Borealis in 2006. As Senior Commercial Excellence Manager, she is responsible for the roll out of a Global Pricing Project and selected as Lead for strategic projects.
An important piece of the pricing puzzle, because...:
Emanuela has joined this team thanks to her expertise in pricing processes and pricing tools.

Georges Houtappel

Senior Vice President, Global Head of Commercial Excellence
Solvay Group
Georges joined the Solvay Group in January 2013 and is Senior Vice President Global Head of Commercial Excellence as well as head of the Commercial Academy of Solvay. He is responsible for the roll-out and implementation of the commercial excellence program throughout all Global Business Units, contributing to a significant part of the Group’s REBITDA objectives.
An important piece of the pricing puzzle, because...: 
Georges has been added to the Chemical Industry Steering Committee, thanks to his expensive experience in large scale change and innovation projects.

Steering Committee activities include, but are not limited to:
  • Maintain the continuity of the EPP Industry Pricing Platforms and to offer help and advice;
  • Discuss and consult the EPP on the actual key market access and pricing challenges as input for the pricing university and pricing events;
  • Drive the agenda of the career development programs, executive briefs and pricing conference;
  • Plan for future pricing events, evaluate how well each event has achieved the objectives, and implements improvements to better meet these objectives.
  • The Steering Committee members act on a voluntary basis and gather 2 to 4 times a year.

Interested to join or other questions related to this subject? Contact orisa.grajeda@pricingplatform.eu 

The Chemical Industry Steering Committee is an important cornerstone in the organisation of the
2nd EPP Chemical Industry Forum 2015

Hungry for more information or interested to join?
Contact orisa.grajeda@pricingplatform.eu or call us on +32/


New partnership between SKIM and EPP kicks off with 2-day pricing workshop at EPP winter school

SKIM pricing expertise recognised by partnership with Europe’s largest pricing and profit optimisation network

London - Brussels (20 August 2014) – International market research agency and pricing expert SKIM has been selected to partner with the prestigious European Pricing Platform (EPP) – the leading pricing & profit optimisation association in Europe.  

EPP is a leading knowledge-sharing platform, serving thousands of pricing and profit optimisation managers across Europe.  As a not-for-profit organisation, EPP is very selective about the partners it works with.  SKIM will be the only market research specialist serving the FMCG and Retail market among EPP’s partners, offering valuable pricing knowledge to the platform’s members.

The price management profession is growing rapidly in size and significance, with businesses worldwide keen to understand better the impact of pricing, and optimise their profit opportunities through intelligent pricing strategies tailored to their customer profiles. SKIM leads the way in providing strategic pricing research and guidance to companies across the FMCG sectors and will be working alongside EPP to pass on its knowledge in a bid to raise standards with regards to pricing and pricing research.  

To mark the launch of this important new partnership, SKIM will be hosting an Advanced Pricing Research Toolbox at EPP’s Pricing Winter School in Bologna, Italy on 19st and 20nd November.

The Winter School gives European revenue managers and pricing managers the chance to connect with the Continent’s largest network of profit optimisation professionals. 

The two-day workshop led by SKIM will give delegates the chance to learn about value-based pricing, segmentation analysis, price elasticity and ‘willingness to pay’ (WTP), introducing them to the tools they need to set their own value-based pricing strategies. 

Gerard Loosschilder, Chief Innovation Officer at SKIM says: “Pricing strategy is a fast-evolving science and it’s at the core of every business. It’s fantastic to be partnering with EPP to help raise awareness of the importance of pricing methodologies, to develop new thinking and to share knowledge among EPP’s vast network of pricing professionals.” 

Pol Vanaerde, President at EPP says: “We chose to partner with SKIM because of its leading expertise in pricing research and strategy development. Part of its role will be to build our FMCG division, drawing on its 35 years’ of experience in pricing and market research across more than 20 countries. There’s a big demand for knowledge and training in price setting and profit optimisation, and this partnership with SKIM will help us to meet that demand.”

For more information on the EPP Winter School with SKIM, visit Essential and Advanced Tools to Improve your Pricing and SKIM for further details of its pricing and portfolio management expertise

Opening its London office in 2013, SKIM has offices throughout Europe, the US, and Latin America.  An international market research company with 35 years’ experience, SKIM solves complex business challenges, and has particular expertise in conjoint analysis for pricing and portfolio management, working with many of the world’s leading businesses across a wide variety of sectors including FMCG, consumer electronics, healthcare, and telecoms.

Notes to editors

For all media enquiries about SKIM in the UK, please contact Ellen Carroll or Olivia Jones at Nellie PR via ellen@nelliepr.co.uk / olivia@nelliepr.co.uk Tel: 01392 247948

For all media enquiries about EPP, please contact Britt Dejager via britt.dejager@pricingplatform.eu 
Tel: 003251320372

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with seven offices throughout Europe, the US, and Latin America. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing and portfolio management, product communication and new product development. SKIM also serve many leading international market research agencies and consultancy firms with their quantitative and qualitative research services. Visit www.skimgroup.com for more information. 

About European Pricing Platform (EPP)

EPP is a ‘Not-for-Profit’ knowledge exchange focused on supporting business management, pricing, and profit optimisation professionals, and CxO-level executives in Europe across a variety of industries and sectors. Our target is to update the pricing and profit optimisation know-how of business managers. Our mission is to be the premier pricing expertise community for international decision makers in a wide range of industries. The interactive sharing, collecting, and development of pricing and profit optimisation knowledge are the key elements of our platform. Visit: www.pricingplatform.eu


What is your next pricing initiative?

European Pricing Platform proudly present: EPP Pricing University - Where pricing leaders go to learn...

Implementing pricing optimisation initiatives can be very challenging, and sometimes it's hard to know where to start. When time, resources and/or knowledge form a problem, it can help to reach out to someone who can assist you... OR when the opportunity presents itself, you can train the talent that is already in you! 

At the EPP Pricing University, we give YOU the tools and develop the skills and insights you need to run key pricing improvement actions yourself. Depening on your level of experience, you have the opportunity to attend different trainings:

Maturity Level 1/2
Maturity Level 2/3
Maturity Level 3

If you'd like to receive a call to hear how you EPP can facilitate you in this process, please let us know. Contact nicolene.barnard@pricingplatform.eu or call +32/

Want to find out your Pricing Maturity level?  

Fill in the PMI today and find out how your company compares to fellow pricing peers.

Improving your company's approach to pricing leads to more opportunities to create and capture value for customers, which results in increased sales and healthier margins


The difference 38 hours can make to your pricing, profit and future!

EPP's Certified Pricing Manager programme is not only a pricing education, it is a one-of-a-kind learning and networking experience dedicated to all aspects of building your pricing maturity in the 21st century.

Going further and deeper than any other pricing course on the market today, the CPM programme offers you a 1 week, intensive, face to face training which equips you with the insights, tools and techniques required to realise the full potential of your pricing efforts at your current pricing maturity level.

By working side-by-side with pricing peers from different industries, you learn through a unique blend of expert knowledge transfer and hands-on best practice sharing.  You get inspired!

Certification is not for the faint hearted - it is awarded after the combination of 38 hours of training plus the completion of a successful business project rendering a min 30K margin improvement.

The programme:

The programme is designed around the organisational and personal skills needed to increase the pricing capabilities in the organisation, regardless of industry.

Four levels of pricing maturity have been identified by the EPP and the CPM programme is essentially based on helping practitioners get grips on two of these, Level 2 and Level 3.  Read all about the four levels in our recent white paper: Crossing the Pricing Chasm : A guide to Pricing Maturity Development

CPM Level 2: Taking Transactional Control (03-07 Nov)

In order to qualify to join CPM® Level 2 certification, a minimum of 6 months of relevant experience in pricing analytics, cost price analytics, reporting, price setting, and margin management is necessary.

more information here

CPM Level 3: Full Value Capturing (19-23 Jan 2015)

CPM® Level 3 certification requires a minimum of 3 years of relevant experience in value based pricing, pricing research, TCO, economic value calculation, people management, and fruitful cooperation with marketing/sales/finance.

more information here

Note: CPM can also be run as a customised, in-company training.

Call Nicolene Barnard for more information on +32 51 32 03 72, or email nicolene.barnard@pricingplatform.eu

The Certified Pricing Manager programme: developing the skills and talent of the new generation of European pricing leaders. Join us in November 2014 or January 2015 and give your company, and your career a boost.


What’s stopping you from becoming a pricing leader?

Wednesday, June 11th, 2014 – Oegstgeest (Leiden), The Netherlands

Next week, from Monday June 16th until Friday June 20th, a brand new edition of the Certified Pricing Manager® executive programme - level 3, takes place at the beautiful Hotel Oud Poelgeest in the inspiring, green and tranquil environment of Oegstgeest (nearby Leiden) in The Netherlands.

And this is big news! Why, you ask?

We present you, a small pick of the many reasons to attend this executive training programme
  1. Face to face: more focus (fewer distractions), deeper connection to material and to each other;
  2. Small pre-screened group: individual attention, deeper learning experience, room to discuss pressing, sensitive issues;
  3. Return on investment of X6 at least: no certification unless successfully completed min. 30K generating business project;
  4. Cross-industrial: Stimulates and triggers new ideas/approaches, out of the box thinking, higher learning curve;
  5. Practice new skills immediately: practical case studies under supervision of coach & trainer;
  6. Expert feedback/soundboard from external EPP certified coach during training and project;
  7. Generates positive attention for pricing in your organisation, also positive attention for your career;
  8. Top trainers & guest speakers: Have a look, following this link.

If you have more than 3 years’ experience in pricing and can you say that you have full transactional control established in your organisation, you can not afford this miss this. 

Advance your price management career, demonstrate and prove that you have mastered a thorough understanding of the best practices, skills and tools needed to drive your pricing team's priorities towards full value capturing and profit optimisation this year.  

With 38 hours of intensive face to face course work plus a minimum 30K margin generating business project, this is an executive development programme which far surpasses the quality and value any other pricing education on the market today.

Interested in joining?

Contact nicolene.barnard@pricingplatform.eu or call +32/ to discuss your opportunities in your development as a pricing expert or to get a detailed overview of what you will be discussing, next week at CPM®_3.


Your gut feeling just isn’t good enough

Getting the price right

In today’s increasingly price sensitive world, getting the price right is more important than ever. How can we improve the possibility of falling in the close vicinity of the elusive “right price”? How do you arrive at a value based price that makes the customer feel good while maintaining enough margin to keep management and your board of directors happy?

On 19 and 20 November, EPP is hosting the Advanced Pricing Research Toolbox in cooperation with the SKIM Group where you’ll learn how to do just that.

What will you learn to master during these 2 days?

  • Understand the process leading to a value based price;
  • Understand and conduct segmentation analysis;
  • Build your value proposition;
  • Understand price elasticity;
  • Understand WTP;
  • Check this with revenue, profit and market share goals,
  • Bring the whole picture together and set your value based price with confidence.


The course is designed for market intelligence professionals, market research, pricing research, pricing analysts, but also product managers, marketing managers, BU directors - in short, anyone who deals with pricing and wants to use pricing research to bring them closer to full value capturing and profit optimisation.

Your trainer (see speaker bio), will guide you in the use of the best techniques and tools to help you provide your marketing, product management, and commercial team with the information needed to making confident pricing decisions.  

Join us at the EPP winter school series in November in Italy, and get off to a good start with your pricing initiatives for 2015!

Call Nicolene for more information on 0032 (0)51 320 372 or mail nicolene.barnard@pricingplatform.eu 

Time to sharpen your pricing skills at EPP Pricing Summer School

Do you need to brush up your pricing knowledge and skills? Or perhaps you’ve recently had to take on pricing as your responsibility? Get up to speed with the latest strategies, tactics and trends for European pricing practitioners in EPP’s most popular pricing training: The Strategies and Tactics of Pricing.

“The Strategies and Tactics of Pricing training helped me to get a perfect overview on the different aspects of implementing our pricing strategy. Furthermore, it let me decide to explore our own business case and put a project team on it.”(Bart Dekker - Managing Director - Baars & Bloemhoff).

What will you learn:

  • Understand the main pricing challenges faced by European pricing practitioners;
  • Learn to speak the pricing language: pocket prices, band width, price waterfall, etc…;
  • Understand the difference between value and willingness-to-pay;
  • Get to know the different pricing strategies with their advantages and disadvantages per market situation;
  • Gain insights in the different price setting techniques;
  • Set-up/fine-tune your own pricing process;
  • Discover the main pricing research tools that can be used to close info gaps;
  • Understand the pricing game and learn how to avoid pricing wars;
  • Learn how to fight back when war is unavoidable.

About the trainer:

Pol Vanaerde has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.

Pol is the initiator and president of the European Pricing Platform and responsible for the vision development and daily management. Furthermore, Pol is the founder of Vanaerde Consulting a market strategy + pricing consulting company.  He is also guest lecturer at Vlerick Business School, HUB (Brussels), deBaak (Amsterdam), and has a wide portfolio of in-companies, seminars and conferences in different industries all over Europe.

Join this interactive and with real practice cases illustrated training and discover how to overcome all your pricing obstacles!


Life Sciences industry to address pricing challenges at EPP, Model N and Monitor Deloitte 4th Life Sciences Forum

Chertsey, UK, Brussels, BE, 27 May 2014

AstraZeneca, Sanofi, IHS, Pfizer and more to speak at EPP’s fourth annual event in Switzerland on 4 – 5 June.

Delegates from across the Pharmaceutical and MedTech industry are gearing up for the annual Life Sciences Pricing & Profit Optimisation Forum in Montreux, Switzerland. 

Organised by The European Pricing Platform, in partnership with Model N and Monitor Deloitte, the forum is the only event of its kind in Europe. 

Representatives from Sanofi, Ipsen, Actavis, Pfizer, Corning Life Sciences BV, IHS,  Shire Pharmaceuticals and AstraZeneca are among the range of industry speakers now confirmed.

At a time of surging drug prices generating significant headlines, the programme will look at key issues currently impacting the Life Sciences industry and provide a unique chance for delegates to explore new margin erosion mitigation strategies and innovation within pharma, medical devices, biotech, and generics. It also represents an exceptional networking opportunity for delegates to discuss shared experiences and challenges.
“The growing understanding that revenue management is about more than just pricing and requires a collaborative, cross-functional approach that cannot be achieved by a single department is reflected in the spread of delegates and speakers already confirmed to attend this years’ Life Sciences Forum,” said Mark Baumgartner, vice president and general manager Europe, Model N.

“Many attendees come from outside as well as inside the pricing remit, from CFOs, finance directors, to VPs of market access/market access leads, heads of commercial and general managers. Over the course of the two days we look forward to helping participants find new ways to manage the complex issue of tender management, as well as addressing hot topics such as Global Price Management, governance and compliance.” 

The EPP President added: “Model N has proven to be a valuable partner offering our audience best practices expertise in the industry.  We are excited to be working with them again and look forward to stimulating discussions and interactions on next week’s Life Sciences Forum in Montreux.”

The 4th annual Model N, Monitor Deloitte and EPP Life Sciences Forum, entitled ‘Innovative in a Price Sensitive World,’ takes place at The Grand Hôtel Suisse Majestic in Montreux, 4-5 June 2014. Expert presentations and case studies over the two days will focus on key industry issues such as ‘success in the face of market complexity’; ‘who holds the key to the patients’ value chain’ and ‘profit leadership through better pricing management.’ Workshops and presentations will also cover key topics such as balancing global and regional pricing strategies; channel performance management; financial control and compliance and organisation and change management.

For more information and to book, visit: http://www.pricingevents.eu/events/4th-epp-life-sciences-forum-2014/  

About European Pricing Platform (EPP) 

EPP is a ‘Not-for-Profit’ knowledge exchange focused on supporting business management, pricing, and profit optimisation professionals, and CxO-level executives in Europe across a variety of industries and sectors. Our target is to update the pricing and profit optimization know-how of business managers. Our mission is to be the premier pricing expertise community for international decision makers in a wide range of industries. The interactive sharing, collecting, and development of pricing and profit optimisation knowledge are the key elements of our platform. Visit: www.pricingplatform.eu.

About Model N 

Model N is the leader in Revenue Management solutions. Model N helps its customers maximise their revenue and reduce revenue compliance risk by managing every dollar that impacts their top line encompassing contracting, pricing, incentives, and rebates. Model N leverages its deep industry expertise to support the unique business needs of Life Sciences and Technology companies in more than 50 countries. Global Customers include: Actavis, Allergan, Amgen, Atmel, Boston Scientific, Bristol-Myers Squibb, Dell, Johnson & Johnson, Linear Technology, Merck, Marvell, Maxim, Micron, Nokia, Novartis, Novo Nordisk, ON Semiconductor, and STMicroelectronics. Learn more at:  http://www.modeln.com. Model N is traded on the New York Stock Exchange under the symbol MODN.


Model N® is the registered trademark of Model N, Inc. Any other company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

About Monitor Deloitte Pricing and Profitability Service Line

Monitor Deloitte is the strategy arm of Deloitte’s Consulting practice. Its Pricing and Profitability Management service line has more than 400 practitioners. It has provided consulting services for businesses across a wide range of industries delivering an unmatched breadth of pricing services involving strategy, human capital and technology. It has provided services to companies around the world including Eastern and Western Europe, North America, SE Asia and Latin America. Learn more on www.theproblemwithpricing.com

Media Contacts

Alexandria Rumble  
Model N
Tel: +44 (0)1932 895090
Email: arumble@modeln.com

Britt Dejager
European Pricing Platform
Tel: +32 (0) 4733.71.76.69
Email: britt.dejager@pricingplatform.eu


Savour authentic Swiss flavours at the #LifeSciences2014 networking event

Join the networking event during the 4th EPP Life Sciences Forum and network with your colleagues for all over Europe in a relaxed atmosphere.

Who does not know – and love - the famous Swiss Gruyere cheese? The cheese originates in a little village with the same name, only a 45 minute drive away from Montreux, located on a hilltop in the beautiful country side. The walls surrounding the village and its castle make it a spectacular and unique destination. On June 4th, attendees of the 4th EPP Life Sciences Forum 2014 get the opportunity to visit this unique location.

A traditional evening awaits you, with specialities, such as the cheese fondue, air dried beef, and meringue with double cream, to give you an unforgettable culinary experience. Take some time before dinner to wonder through the scenic village, and enjoy a refreshing aperitif with your fellow #LifeSciences2014 attendees. The dinner itself takes place at a traditional Swiss restaurant, assuring you an unforgettable and unique Swiss evening.

A short overview of your evening at Gruyeres:

18.30 Meeting in the lobby of Grand Hotel Suisse Majéstic
18.45 Departure by bus
19.30 Arrival in Gruyeres and free time to wonder around the village
20.00 Aperitif in restaurant Hotel du Ville on the main square of the village, followed by dinner
22.00 Departure
22.45 Back in Montreux

This networking event is included in the Forum fee, attendance is not mandatory, but happily recommended.

Please contact britt.dejager@pricingplatform.eu if you have any questions on the #LifeSciences2014 networking event.