ESADE is the 4th best Business School in Europe, according to the Financial Times (2014), the 8th in the world in Executive Education, again according the Financial Times (2015) and the 6th in the world in Executive Education according to Amêrica Economía 2014.
The European Pricing Platform is Europe's leading knowledge sharing platform for pricing and profit optimisation managers. The EPP offers industry focused forums, workshops, seminars, open and in-company trainings on pricing matters and access to a vast digital library of articles, research and white papers.
Together with Marco Bertini, programme director ESADE and 2 other experts in their domain, Pol Vanaerde, Founder and President of the European Pricing Platform have put together this strong executive programme: a pragmatic, action-oriented study of the different—and at times surprising—roles that prices play in capturing, communicating, and even enhancing a company’s competitive advantage.
Monetization: How to Turn Value Creation into Lasting Revenue
When? June 27 – July 1, 2016
Monetization policies are little more than collections of tactics held together by questionable
assumptions and crude conclusions that, in many circumstances, put financial and brand health in jeopardy. This program will equip senior and mid-career professionals in business and consumer markets with the necessary confidence and skills to design and execute a superior strategy. A key challenge will be to embed monetization decisions in the context of a company’s overall market orientation and evaluate their effectiveness in achieving broader managerial goals.
For these and other reasons, the program takes the perspective that capturing value from
customers is a general management responsibility.
For more information on the detailed programme, trainers and other information, click here or mail to Ursi Van der Herten, firstname.lastname@example.org. Or give her a call on her mobile +34 638 424 586.