European Pricing Platform announces new partnership with SPMG

Lendelede, April 30, 2010 - The European Pricing Platform (ePP), serves as the first 'Not for Profit' network for cross-industrial pricing decision makers in Europe. Through various on-and offline media, ePP is dedicated to develop and share pricing best practices, effective tools, methodologies and populate technological solutions assisting in successful definition and implementation of Strategic Pricing.

ePP has recently added SPMG as a new Pricing Expert, but also as an exhibitor and sponsor of upcoming ePP events throughout Europe.

The European Pricing Platform is very pleased to have SPMG as a new Pricing Expert partner and looks forward to working closely with them in the near future.

About SPMG:
SPMG has over 15 years of consultative pricing experience through innovation, research and hands-on management, which made their consultants specialists in value-based pricing & revenue strategies. Each of their assignments are carefully managed using proven customized methodologies and techniques to meet specific client needs. SPMG processes the necessary pricing tools to evaluate the success or limitations of their client's strategic & tactical pricing efforts in order to determine wether value is being created or destroyed. They work within a diverse range of industries on strategic pricing, tactical pricing revenue and pricing process reengineering issues.

The President of SPMG, Michael Hurwich, has consulted to major Fortune 500 and mid-sized firms for the past 15 years. Michael has developed numerous corporate and business strategies for a broad range of industries. He has also written numerous articles on pricing and marketing strategies, and gives lectures all over the world.

About European Pricing Platform:

The ePP offes your company to have the right pricing tactics in place to guarantee customer loyalty and deliver sustained margin growth to your business. Enhance your pricing know-how and be succesful in it by joining this dynamic and yet resourceful pricing platform.

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