Tarmac Selects PROS Software to Help Achieve Strategic Pricing and Profitability Goals

HOUSTON--(BUSINESS WIRE)--PROS (NYSE: PRO), the world leader in enterprise business-to-business pricing and margin optimization software, today announced that UK-based Tarmac selected PROS during the fourth quarter of 2010 as the key enabler of a new pricing strategy designed to simplify pricing processes, grow profitability of special products, increase sales with growth customers and provide offers tailored to the unique needs of their customers.

Tarmac is a cement and aggregates process manufacturer with operations throughout the United Kingdom. Tarmac produces aggregates such as crushed rock, sand and gravel used in construction, asphalt for roads, and cement, concrete and mortar. Tarmac is part of Anglo American, a UK-based global mining company.

"Choosing PROS was ultimately an easy decision,” according to Chris Mabbott, team lead for vendor evaluation at Tarmac. “PROS invested time in learning our business and clearly demonstrated how its solution would drive value across all our pricing objectives. PROS also proved it wanted our business by being the only vendor to visit our sales people in the regions. PROS references were also substantially better than any competitor -- the biggest differentiator for Tarmac

Tarmac will leverage the value of prescriptive pricing embedded in all three advanced pricing modules of the PROS Pricing Solution Suite, including Scientific Analytics, Price Optimizer, and Deal Optimizer. The three modules work seamlessly together to support the entire pricing lifecycle, from identifying pricing opportunities, to setting pricing strategies, to executing optimized prices.

“We’re honored to have been selected by Tarmac, PROS first customer in the quarrying and construction industry,” said PROS general manager for Europe, Wagner Williams. “Bringing Tarmac on board as a PROS customer is a sign that more companies are focusing on the power of advanced pricing technology to fuel both top- and bottom-line growth, and that PROS can deliver on the promise of pricing.”

The PROS solution will enable Tarmac, like many other B2B manufacturers and distributors, to realize significant benefits:
•Improve the accuracy and effectiveness of price setting to drive revenue and margins, and prevent price erosion
•Develop greater insight into customer profitability and enable pricing strategies tailored to specific sales channels and segments
•Improve agility and customer satisfaction through simplified and more effective pricing processes
•Gain greater clarity into sales performance management and empower sales teams to increase sales with growth customers

“One of the biggest challenges for manufacturers in commodity industries is making accurate, timely pricing decisions in a climate of increasing competition and complexity,” explained Andres Reiner, president and CEO of PROS. “We look forward to working with Tarmac to increase their ability to make smart pricing decisions that support their corporate goals and help make pricing a strategic competitive advantage for Tarmac in their industry.”

About Tarmac
Tarmac is the UK's largest quarrying company and the supplier of materials to the construction industry, and is a market leader for aggregates, ready mixed concrete and asphalt. Other parts of the business include; Tarmac National Contracting (the UK’s largest road maintenance and contracting firm) and Tarmac Buxton Lime and Cement. The company has been involved in some of the UK's biggest construction projects including Wembley Stadium, Emirates Stadium, the M1 widening and M25 resurfacing.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of prescriptive enterprise pricing and margin optimization software products, specializing in price analytics, price execution, and price optimization. By using PROS' software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS' software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS high performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with 100's of simultaneous users and sub-second electronic transactions.

PROS provides professional services to configure its software products to meet the specific pricing needs of each customer. Founded in 1985, PROS has implemented over 500 solutions across a range of industries in 50 countries. PROS is headquartered in Houston, Texas and has over 350 employees, more than 100 with advanced degrees and over 25 with Ph.D.s. To learn more about PROS, please visit www.prospricing.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality of the PROS products and their ability to manage and forecast across an enterprise. The forward-looking statement contained in this press release are based upon PROS historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein include PROS ability to develop new products and product enhancements with the required functionality desired and PROS ability to implement and support successfully its products to the expectations of its customers. Additional information relating to the uncertainty affecting the PROS business are contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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