PROS, European Pricing Platform Collaborate to Unlock the Power of Pricing

LONDON & BRUSSELS, Mar 30, 2012 (BUSINESS WIRE) -- PROS® PRO -0.11% , a world leader in pricing and revenue management software, today announced the expansion of its role as lead sponsor of the European Pricing Platform (EPP), Europe’s leading organisation for pricing decision-makers and revenue managers. Working together, PROS and EPP will collaborate to raise awareness of the role pricing excellence plays in driving strategic business advantages. Headquartered in Brussels, EPP is dedicated to developing and sharing pricing-excellence knowledge, best practices and resources. 

The relationship with EPP includes collaboration on learning materials such as white papers and case studies on pricing optimisation, as well as customer-centric webinars and events.

With companies of all sizes facing increased market volatility and difficult trading conditions, pricing decisions clearly impact how businesses adapt. PROS will support EPP in its mission to educate and inform senior business leaders about how to leverage the power of pricing to achieve competitive advantages, drive business strategies and create selling confidence. The two organisations will additionally demonstrate how pricing optimisation and planning provides companies with critical information that enables them to outperform in their chosen markets. 

“Business leaders recognise that pricing can improve profitability and business agility, which we’ve experienced with our own customers,” said PROS EMEA General Manager Rob Glenn. “By collaborating with EPP, we are advancing best practices to help companies employ pricing as a strategic lever for creating profitable growth. Together, we’re creating a resource base and sharing these best practices to help companies find the answers they need to advance their pricing strategies.”

“The EPP provides high-value networking and information sharing opportunities for pricing leaders across Europe,” said EPP Chief Executive Officer Pol Vanaerde. “Deploying the right pricing strategy is essential to helping drive business growth and improving profitability. Our aim is to support and promote pricing excellence so that it takes its rightful place as a strategic requirement for businesses. We are very pleased to be expanding our partnership with PROS as this will advance awareness of pricing strategies across European businesses.” 

As part of the collaboration, Pol Vanaerde is to present on the future role that pricing will play within organisations at PROS European Pricing Summit. The event, scheduled for April 24 in Munich, will present the very latest thinking and best practices on pricing optimisation based on first-hand market awareness and research. 

About EPP 

Founded in 2004, the European Pricing Platform has become the leading knowledge sharing platform for European pricing decision makers, revenue managers and CxO’s, dedicated to developing and sharing pricing knowledge, best practices and resources via on-line and off-line media. The EPP is dedicated to the professional development of the individuals and companies involved in the process of pricing. To learn more, visit the website at http://www.pricingplatform.eu .

About PROS 

PROS Holdings, Inc. PRO -0.11% is a leading provider of prescriptive pricing and revenue management software for companies in the manufacturing, distribution, services and travel industries. PROS gives customers far greater confidence and agility in their pricing strategies by providing data-driven insights into transaction profitability, forecasting demand, recommending optimal prices for each product and deal, and streamlining pricing processes with enhanced controls and compliance. With more than $465 billion in revenues under management, PROS has implemented more than 500 solutions in more than 50 countries. The PROS team comprises more than 500 professionals, including 100 with advanced degrees and 25 with Ph.D.s. To learn more, visit www.prospricing.com . 

Forward-looking Statements 

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organisations generally as well as the functionality and benefits of PROS’ software products. The forward-looking statements contained in this press release are based upon PROS' historical experience with pricing software and its current expectations of the benefits of pricing software for organisations that implement and utilise such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organisation’s pricing and revenue management needs, the risks associated with PROS’ developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing software such as PROS' software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise. 

SOURCE: PROS Holdings, Inc.

Yvonne Donaldson, +1-713-335-5310
Goode Communications for PROS
Mark Kember, +44 1491 873 323
European Pricing Platform
Britt Dejager, +32 51 32 03 72

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