ESADE and the European Pricing Platform, a strong collaboration

ESADE is the 4th best Business School in Europe, according to the Financial Times (2014), the 8th in the world in Executive Education, again according the Financial Times (2015) and the 6th in the world in Executive Education according to Amêrica Economía 2014.

The European Pricing Platform is Europe's leading knowledge sharing platform for pricing and profit optimisation managers. The EPP offers industry focused forums, workshops, seminars, open and in-company trainings on pricing matters and access to a vast digital library of articles, research and white papers.

Together with Marco Bertini, programme director ESADE  and 2 other experts in their domain, Pol Vanaerde, Founder and President of the European Pricing Platform have put together this strong executive programme: a pragmatic, action-oriented study of the different—and at times surprising—roles that prices play in capturing, communicating, and even enhancing a company’s competitive advantage.

Monetization: How to Turn Value Creation into Lasting Revenue
Where? Barcelona
When?  June 27 – July 1, 2016 

Monetization policies are little more than collections of tactics held together by questionable
assumptions and crude conclusions that, in many circumstances, put financial and brand health in jeopardy. This program will equip senior and mid-career professionals in business and consumer markets with the necessary confidence and skills to design and execute a superior strategy. A  key challenge will be to embed monetization decisions in the context of a company’s overall market orientation and evaluate their effectiveness in achieving broader managerial goals.

For these and other reasons, the program takes the perspective that capturing value from
customers is a general management responsibility.

For more information on the detailed programme, trainers and other information, click here or mail to Ursi Van der Herten, ursi.vanderherten@esade.edu. Or give her a call on her mobile +34 638 424 586.

 

EPP | Endorser of the Australian Pricing Summit in Sydney, Australia

 

 
 
 
 
 
 
 
 






For those of you based in Australia, we just want to let you know that the Australian Pricing Summit will be held on April 27-29, 2016 in Sydney.

The final agenda is now available.

The summit will serve as a proactive vantage point for more effective pricing strategies for any organisation that wants to get the pricing of their product right. With that in mind, savvy organisations understand that they need to become more innovative, develop better pricing approaches and make sure they are selling to the right customer at the right time for the right price.

The summit will focus on the following 3 key themes:

• implementing a clear pricing strategy that aligns with your business goals
• effectively using data and analytics to drive pricing strategy
• aligning your price to end user expectations

Ahead of the Australian Pricing Summit we caught up with Sian Rowlands, Strategy and Pricing Professional at Domain Group, who shared their value-based pricing strategies.
The Domain group have created a number of key principles to underpin their value-based pricing  
     strategy. In January 2016 the Domain Group rolled out their new pricing model. This was off the
     back of a review and reset of their pricing strategy 6 months ago which already saw improvements
     in yields, reduced discounting and consistency in how they price their products.

Read all about it in the article.

Interested? Read all about the Australian Pricing Summit here.

And profit from an additional discount of 10% on the EARLY BIRD rate by using the code EPP10 when registering. To receive this rate, call (02)9229 1000 or mail to registration@igpc.com.eu using the discount code.