Curious about the Global Maturity Pricing Report 2016?

+200 companies throughout Europe completed the PMI (Pricing Maturity Indicator), developed by the European Pricing Platform and PROS in the fall of 2015.

Today, we are very proud to present you the cumulative results of these companies in the '2nd Global Pricing Maturity Study 2016.

Here are some of the general findings:


- the overall pricing maturity is about the same score than the 2013 survey.
- the hightest score in this survey is given on 'price list management', the second highest score was for 'price governance', both of which are typical level 2 tasks in the pricing maturity levels.
- there is a relatively low score for 'price reporting'
- only 29% of companies are still giving local sales organisations full freedom to determine their local market prices. At the same time there is important lack of discount discipline in the sales teams.
- the low score on 'Price Strategy' indicates that pricing managers are fully aware of their struggle to 'get the price policy implemented'.
- the typical 'level 3 maturity' challenges, such as 'understanding price elasticity' and 'understanding willingness to pay' have the lowest score.  It's clearly a level most companies have not yet reached.

Want to see the in-depth analysis of these findings? You can find the full report on SlideShare.

'Only 45% of the companies in this survey do not (yet) have a vision about how to develop the pricing skills and maturity in their organisation.  That's a huge concern.', says Pol Vanaerde, President EPP

Feel free to make the survey yourself as it is still online: www.pricingmaturity.eu. You'll receive your individual report right away.

The Certified Pricing Manager programme (CPM) is developed by EPP and is the global standard of certification for today's pricing leaders.  The programme is built around the skill cards of pricing maturity in your company.  ROI of the programme is min. 10x the investment with certification based on real business project success. You can find more information on the programme here.