EPP | Endorser of the Australian Pricing Summit in Sydney, Australia



For those of you based in Australia, we just want to let you know that the Australian Pricing Summit will be held on April 27-29, 2016 in Sydney.

The final agenda is now available.

The summit will serve as a proactive vantage point for more effective pricing strategies for any organisation that wants to get the pricing of their product right. With that in mind, savvy organisations understand that they need to become more innovative, develop better pricing approaches and make sure they are selling to the right customer at the right time for the right price.

The summit will focus on the following 3 key themes:
  • implementing a clear pricing strategy that aligns with your business goals
  • effectively using data and analytics to drive pricing strategy
  • aligning your price to end user expectations
Ahead of the Australian Pricing Summit we caught up with Sian Rowlands, Strategy and Pricing Professional at Domain Group, who shared their value-based pricing strategies.
The Domain group have created a number of key principles to underpin their value-based pricing  
     strategy. In January 2016 the Domain Group rolled out their new pricing model. This was off the
     back of a review and reset of their pricing strategy 6 months ago which already saw improvements
     in yields, reduced discounting and consistency in how they price their products.

Read all about it in the article.

Interested? Read all about the Australian Pricing Summit here.

And profit from an additional discount of 10% on the EARLY BIRD rate by using the code EPP10 when registering. To receive this rate, call (02)9229 1000 or mail to registration@igpc.com.eu using the discount code.

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