There is no substitute for experience! And Michael is
indeed a very experienced market access specialist with a career spanning market
access and pricing strategy consultancy, global and UK affiliate-level pharma market
access leadership roles and as a senior payer in hospital pharmacy and
healthcare executive roles.
So the 6th EPP Life Sciences Pricing forum
in Montreux is just the right occasion to invite Michael as the moderator for the
forum.
“A good
moderator helps to make the best connections - connecting the speakers and
their topics with the audience and their expectations. In addition to being
responsible for housekeeping, timekeeping and helping maintain the energy of
the conference from the first presentation to the last, as the moderator it’s my
responsibility to make sure that key themes and issues get picked up on, and
that the questions that everyone is thinking about actually get asked and, more
importantly, answered!”
And Michael has been able to follow the pricing
maturity journey of these companies over the years.
“Looking back,
since 2004 I think that life sciences companies across the board have matured
significantly in their pricing capabilities, growing the ‘capable capacities’ of
their pricing functions and raising their recognised value to their companies
as they play vital roles in helping to address the constantly increasing
pressures and demands of the different types of healthcare systems. I think EPP
continues to play an important role in supporting this maturation of pricing
across Life Sciences.”
When asked about challenges and opportunities in the
Life Sciences companies, Michael adds the following:
“The Life
Sciences industry faces an increasingly strenuous mix of challenges, from the
demands of patient consumerism and the growing expectations of healthcare
systems for it to deliver ever greater value and ‘more for less’, through the
growing sophistication and complexity of the various payer systems, to the
challenges of markets becoming increasingly interconnected, through price
referencing and HTA networks.”
Can a forum like the EPP Life Sciences Pricing Forum contribute
to realising these challenges?
“To help meet
these challenges, the industry needs to be as well informed as possible, and
with its high quality presentations and discussions on the most topical issues,
together with a valuable opportunity to consider these issues with key leaders
from the industry, the EPP forum helps greatly in this respect.”
And this is what Michael wishes for all attendees when
they return back to their organisation!
“The best
outcome would be for each and every participant to leave the forum with a few
‘golden nuggets’ to help them and their companies develop their pricing
capabilities in the future - be they a solution to their problems, an idea to
develop, a new development to learn more about, a better ways of doing
something, or a valuable new contact who can help them to succeed.”
Want to learn about the topics to be discussed on the 6th EPP Life Sciences Pricing Forum, check the programme here.
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