Your gut feeling just isn’t good enough

Getting the price right

In today’s increasingly price sensitive world, getting the price right is more important than ever. How can we improve the possibility of falling in the close vicinity of the elusive “right price”? How do you arrive at a value based price that makes the customer feel good while maintaining enough margin to keep management and your board of directors happy?

On 19 and 20 November, EPP is hosting the Advanced Pricing Research Toolbox in cooperation with the SKIM Group where you’ll learn how to do just that.

What will you learn to master during these 2 days?

• Understand the process leading to a value based price;
• Understand and conduct segmentation analysis;
• Build your value proposition;
• Understand price elasticity;
• Understand WTP;
• Check this with revenue, profit and market share goals,
• Bring the whole picture together and set your value based price with confidence.

Practical

The course is designed for market intelligence professionals, market research, pricing research, pricing analysts, but also product managers, marketing managers, BU directors - in short, anyone who deals with pricing and wants to use pricing research to bring them closer to full value capturing and profit optimisation.

Your trainer (see speaker bio), will guide you in the use of the best techniques and tools to help you provide your marketing, product management, and commercial team with the information needed to making confident pricing decisions.  

Join us at the EPP winter school series in November in Italy, and get off to a good start with your pricing initiatives for 2015!

Call Nicolene for more information on 0032 (0)51 320 372 or mail nicolene.barnard@pricingplatform.eu 

Time to sharpen your pricing skills at EPP Pricing Summer School

Do you need to brush up your pricing knowledge and skills? Or perhaps you’ve recently had to take on pricing as your responsibility? Get up to speed with the latest strategies, tactics and trends for European pricing practitioners in EPP’s most popular pricing training: The Strategies and Tactics of Pricing.

“The Strategies and Tactics of Pricing training helped me to get a perfect overview on the different aspects of implementing our pricing strategy. Furthermore, it let me decide to explore our own business case and put a project team on it.”(Bart Dekker - Managing Director - Baars & Bloemhoff).

What will you learn:

• Understand the main pricing challenges faced by European pricing practitioners;
• Learn to speak the pricing language: pocket prices, band width, price waterfall, etc…;
• Understand the difference between value and willingness-to-pay;
• Get to know the different pricing strategies with their advantages and disadvantages per market situation;
• Gain insights in the different price setting techniques;
• Set-up/fine-tune your own pricing process;
• Discover the main pricing research tools that can be used to close info gaps;
• Understand the pricing game and learn how to avoid pricing wars;
• Learn how to fight back when war is unavoidable.

About the trainer:

Pol Vanaerde has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.

Pol is the initiator and president of the European Pricing Platform and responsible for the vision development and daily management. Furthermore, Pol is the founder of Vanaerde Consulting a market strategy + pricing consulting company.  He is also guest lecturer at Vlerick Business School, HUB (Brussels), deBaak (Amsterdam), and has a wide portfolio of in-companies, seminars and conferences in different industries all over Europe.

Join this interactive and with real practice cases illustrated training and discover how to overcome all your pricing obstacles!

Click here for more information >

Click here to register >

Life Sciences industry to address pricing challenges at EPP, Model N and Monitor Deloitte 4th Life Sciences Forum

Chertsey, UK, Brussels, BE, 27 May 2014

AstraZeneca, Sanofi, IHS, Pfizer and more to speak at EPP’s fourth annual event in Switzerland on 4 – 5 June.

Delegates from across the Pharmaceutical and MedTech industry are gearing up for the annual Life Sciences Pricing & Profit Optimisation Forum in Montreux, Switzerland. 

Organised by The European Pricing Platform, in partnership with Model N and Monitor Deloitte, the forum is the only event of its kind in Europe. 

Representatives from Sanofi, Ipsen, Actavis, Pfizer, Corning Life Sciences BV, IHS,  Shire Pharmaceuticals and AstraZeneca are among the range of industry speakers now confirmed.

At a time of surging drug prices generating significant headlines, the programme will look at key issues currently impacting the Life Sciences industry and provide a unique chance for delegates to explore new margin erosion mitigation strategies and innovation within pharma, medical devices, biotech, and generics. It also represents an exceptional networking opportunity for delegates to discuss shared experiences and challenges.
“The growing understanding that revenue management is about more than just pricing and requires a collaborative, cross-functional approach that cannot be achieved by a single department is reflected in the spread of delegates and speakers already confirmed to attend this years’ Life Sciences Forum,” said Mark Baumgartner, vice president and general manager Europe, Model N.

“Many attendees come from outside as well as inside the pricing remit, from CFOs, finance directors, to VPs of market access/market access leads, heads of commercial and general managers. Over the course of the two days we look forward to helping participants find new ways to manage the complex issue of tender management, as well as addressing hot topics such as Global Price Management, governance and compliance.” 

The EPP President added: “Model N has proven to be a valuable partner offering our audience best practices expertise in the industry.  We are excited to be working with them again and look forward to stimulating discussions and interactions on next week’s Life Sciences Forum in Montreux.”

The 4th annual Model N, Monitor Deloitte and EPP Life Sciences Forum, entitled ‘Innovative in a Price Sensitive World,’ takes place at The Grand Hôtel Suisse Majestic in Montreux, 4-5 June 2014. Expert presentations and case studies over the two days will focus on key industry issues such as ‘success in the face of market complexity’; ‘who holds the key to the patients’ value chain’ and ‘profit leadership through better pricing management.’ Workshops and presentations will also cover key topics such as balancing global and regional pricing strategies; channel performance management; financial control and compliance and organisation and change management.

For more information and to book, visit: http://www.pricingevents.eu/events/4th-epp-life-sciences-forum-2014/  


About European Pricing Platform (EPP) 

EPP is a ‘Not-for-Profit’ knowledge exchange focused on supporting business management, pricing, and profit optimisation professionals, and CxO-level executives in Europe across a variety of industries and sectors. Our target is to update the pricing and profit optimization know-how of business managers. Our mission is to be the premier pricing expertise community for international decision makers in a wide range of industries. The interactive sharing, collecting, and development of pricing and profit optimisation knowledge are the key elements of our platform. Visit: www.pricingplatform.eu.

About Model N 

Model N is the leader in Revenue Management solutions. Model N helps its customers maximise their revenue and reduce revenue compliance risk by managing every dollar that impacts their top line encompassing contracting, pricing, incentives, and rebates. Model N leverages its deep industry expertise to support the unique business needs of Life Sciences and Technology companies in more than 50 countries. Global Customers include: Actavis, Allergan, Amgen, Atmel, Boston Scientific, Bristol-Myers Squibb, Dell, Johnson & Johnson, Linear Technology, Merck, Marvell, Maxim, Micron, Nokia, Novartis, Novo Nordisk, ON Semiconductor, and STMicroelectronics. Learn more at:  http://www.modeln.com. Model N is traded on the New York Stock Exchange under the symbol MODN.

Legal

Model N® is the registered trademark of Model N, Inc. Any other company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

About Monitor Deloitte Pricing and Profitability Service Line

Monitor Deloitte is the strategy arm of Deloitte’s Consulting practice. Its Pricing and Profitability Management service line has more than 400 practitioners. It has provided consulting services for businesses across a wide range of industries delivering an unmatched breadth of pricing services involving strategy, human capital and technology. It has provided services to companies around the world including Eastern and Western Europe, North America, SE Asia and Latin America. Learn more on www.theproblemwithpricing.com

Media Contacts

Alexandria Rumble  
Model N
Tel: +44 (0)1932 895090
Email: arumble@modeln.com

Britt Dejager
European Pricing Platform
Tel: +32 (0) 4733.71.76.69
Email: britt.dejager@pricingplatform.eu

Savour authentic Swiss flavours at the #LifeSciences2014 networking event

Join the networking event during the 4th EPP Life Sciences Forum and network with your colleagues for all over Europe in a relaxed atmosphere.

Who does not know – and love - the famous Swiss Gruyere cheese? The cheese originates in a little village with the same name, only a 45 minute drive away from Montreux, located on a hilltop in the beautiful country side. The walls surrounding the village and its castle make it a spectacular and unique destination. On June 4th, attendees of the 4th EPP Life Sciences Forum 2014 get the opportunity to visit this unique location.

A traditional evening awaits you, with specialities, such as the cheese fondue, air dried beef, and meringue with double cream, to give you an unforgettable culinary experience. Take some time before dinner to wonder through the scenic village, and enjoy a refreshing aperitif with your fellow #LifeSciences2014 attendees. The dinner itself takes place at a traditional Swiss restaurant, assuring you an unforgettable and unique Swiss evening.

A short overview of your evening at Gruyeres:

18.30 Meeting in the lobby of Grand Hotel Suisse Majéstic
18.45 Departure by bus
19.30 Arrival in Gruyeres and free time to wonder around the village
20.00 Aperitif in restaurant Hotel du Ville on the main square of the village, followed by dinner
22.00 Departure
22.45 Back in Montreux

This networking event is included in the Forum fee, attendance is not mandatory, but happily recommended.

Please contact britt.dejager@pricingplatform.eu if you have any questions on the #LifeSciences2014 networking event.

MarketRedesign first 2nd EPP Chemical Industry Forum Sponsor

European Pricing Platform is proud to announce new Structural Partner MarketRedesign as Bronze Sponsor for the 2nd EPP Chemical Industry Forum 2014, taking place in the fall of 2014.

MarketRedesign is a Marketing Science and Technology Company. B2B business concepts are combined with scientific mathematics forming a unique basis for pricing software design and consultancy projects with their clients. Thanks to an innovation programme with the Department of Mathematics & Information Technology at the Eindhoven University of Technology, MarketRedesign offers  top-quality scientific algorithms to support decisionmaking in both price negotiation strategy and tactics. Every company, small and large, is able to yield pricing and actively improve margins.

“The understanding that all information and resources are available in your own organisation is our central theme. By utilizing our knowledge and science we help to extract that information in the form of (new) business insights, web based tooling and organisational implementation roadmaps.”

During a challenging Think Tank session at the 2nd EPP Chemical Industry Forum 2014, the MarketRedesign team will present you two challenges, where your company, being part of the European Chemical Industry, is currently faces with. As this is not a regular conference, you will get the opportunty to brainstorm in small groups of participants to discover your own, tailor made, and innovative solutions to take back with you to the office.

Useless to say this is must-attend Forum, we will keep you updated on confirmed speakers and topics.

Don’t hesitate to contact us in the meantime if you have any questions concerning the Forum, or are interested to join as a participant or speaker.

Click here to discover more at www.pricingevents.eu