Your gut feeling just isn’t good enough

Getting the price right

In today’s increasingly price sensitive world, getting the price right is more important than ever. How can we improve the possibility of falling in the close vicinity of the elusive “right price”? How do you arrive at a value based price that makes the customer feel good while maintaining enough margin to keep management and your board of directors happy?

On 19 and 20 November, EPP is hosting the Advanced Pricing Research Toolbox in cooperation with the SKIM Group where you’ll learn how to do just that.

What will you learn to master during these 2 days?

  • Understand the process leading to a value based price;
  • Understand and conduct segmentation analysis;
  • Build your value proposition;
  • Understand price elasticity;
  • Understand WTP;
  • Check this with revenue, profit and market share goals,
  • Bring the whole picture together and set your value based price with confidence.


The course is designed for market intelligence professionals, market research, pricing research, pricing analysts, but also product managers, marketing managers, BU directors - in short, anyone who deals with pricing and wants to use pricing research to bring them closer to full value capturing and profit optimisation.

Your trainer (see speaker bio), will guide you in the use of the best techniques and tools to help you provide your marketing, product management, and commercial team with the information needed to making confident pricing decisions.  

Join us at the EPP winter school series in November in Italy, and get off to a good start with your pricing initiatives for 2015!

Call Nicolene for more information on 0032 (0)51 320 372 or mail nicolene.barnard@pricingplatform.eu 

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