Time to sharpen your pricing skills at EPP Pricing Summer School

Do you need to brush up your pricing knowledge and skills? Or perhaps you’ve recently had to take on pricing as your responsibility? Get up to speed with the latest strategies, tactics and trends for European pricing practitioners in EPP’s most popular pricing training: The Strategies and Tactics of Pricing.

“The Strategies and Tactics of Pricing training helped me to get a perfect overview on the different aspects of implementing our pricing strategy. Furthermore, it let me decide to explore our own business case and put a project team on it.”(Bart Dekker - Managing Director - Baars & Bloemhoff).

What will you learn:

  • Understand the main pricing challenges faced by European pricing practitioners;
  • Learn to speak the pricing language: pocket prices, band width, price waterfall, etc…;
  • Understand the difference between value and willingness-to-pay;
  • Get to know the different pricing strategies with their advantages and disadvantages per market situation;
  • Gain insights in the different price setting techniques;
  • Set-up/fine-tune your own pricing process;
  • Discover the main pricing research tools that can be used to close info gaps;
  • Understand the pricing game and learn how to avoid pricing wars;
  • Learn how to fight back when war is unavoidable.

About the trainer:

Pol Vanaerde has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.

Pol is the initiator and president of the European Pricing Platform and responsible for the vision development and daily management. Furthermore, Pol is the founder of Vanaerde Consulting a market strategy + pricing consulting company.  He is also guest lecturer at Vlerick Business School, HUB (Brussels), deBaak (Amsterdam), and has a wide portfolio of in-companies, seminars and conferences in different industries all over Europe.

Join this interactive and with real practice cases illustrated training and discover how to overcome all your pricing obstacles!

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