Survey - Twelve Pricing and Profitability Challenges for Life Science Companies – in collaboration with Deloitte

On the Pricing & Profit Optimization Forum on Life Sciences (May 2012) the participants have filled out a survey and now you can see the results on our Participant Only zone of the EPP portal site: http://www.pricingplatform.eu/know-how-center/virtual-library/white-papers.html

In the race to become market leaders, companies have been increasingly prioritizing market share over margin. Without a willingness to truly meet customers’ expectations and without an understanding of their loyalty drivers, a value-based pricing principle cannot be realised.

Our pricing survey highlights 12 challenges on pricing and profitability which life science companies need to address in order to remain competitive.

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