On the Pricing & Profit Optimization Forum on Life Sciences (May
2012) the participants have filled out a survey and now you can see the results
on our Participant Only zone of the EPP portal site: http://www.pricingplatform.eu/know-how-center/virtual-library/white-papers.html
In the race to become market leaders, companies have been increasingly
prioritizing market share over margin. Without a willingness to truly meet
customers’ expectations and without an understanding of their loyalty drivers,
a value-based pricing principle cannot be realised.
Our pricing survey highlights 12 challenges on pricing and profitability
which life science companies need to address in order to remain competitive.
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