The European Pricing Platform (EPP) is pleased to announce that we have added pricing software vendor, Navetti, as gold sponsor on our upcoming Aftermarket and Manufacturing pricing forum (AMAN 2014) in Amsterdam. One of the most important criteria for practitioners when selecting a software vendor is the pricing competence of the people delivering the solution. Navetti provides full support on pricing projects, from high level project planning together with their client’s strategy team to daily queries of people working with their pricing software. By sharing their knowledge and expertise, EPP and Navetti look forward to bringing the pricing maturity of Aftermarket and Manufacturing firms across Europe to the next level.
Mature economies, like Europe, are likely to grow slowly for many years to come, as volumes and margins remain under pressure. However, an abundance of opportunities still exist for unlocking profit optimisation potential by paying closer attention to our pricing practices.
Organisations often fail to take advantage of the obvious benefits that strategic pricing practices can bring, listing reasons such as:
- The lack of manpower and resources in pricing teams.
- Limited, frequently inaccurate benchmark information on competition.
- No access to reliable, clear and structured cost to serve info and other data.
- Fear of losing market share when adapting prices.
- Lack of understanding of value drivers per segment.
- Price execution and sales operations are too loosely controlled.
At the AMAN Forum in Amsterdam, on 19+20 March, pricing experts from companies like Demag Cranes, Federal Mogul, and Maserati will help attendees set up a plan of action for steering these and other typical Aftermarket and Manufacturing issues into a new direction.
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