New partnership between SKIM and EPP kicks off with 2-day pricing workshop at EPP winter school

SKIM pricing expertise recognised by partnership with Europe’s largest pricing and profit optimisation network

London - Brussels (20 August 2014) – International market research agency and pricing expert SKIM has been selected to partner with the prestigious European Pricing Platform (EPP) – the leading pricing & profit optimisation association in Europe.  

EPP is a leading knowledge-sharing platform, serving thousands of pricing and profit optimisation managers across Europe.  As a not-for-profit organisation, EPP is very selective about the partners it works with.  SKIM will be the only market research specialist serving the FMCG and Retail market among EPP’s partners, offering valuable pricing knowledge to the platform’s members.

The price management profession is growing rapidly in size and significance, with businesses worldwide keen to understand better the impact of pricing, and optimise their profit opportunities through intelligent pricing strategies tailored to their customer profiles. SKIM leads the way in providing strategic pricing research and guidance to companies across the FMCG sectors and will be working alongside EPP to pass on its knowledge in a bid to raise standards with regards to pricing and pricing research.  

To mark the launch of this important new partnership, SKIM will be hosting an Advanced Pricing Research Toolbox at EPP’s Pricing Winter School in Bologna, Italy on 19st and 20nd November.

The Winter School gives European revenue managers and pricing managers the chance to connect with the Continent’s largest network of profit optimisation professionals. 

The two-day workshop led by SKIM will give delegates the chance to learn about value-based pricing, segmentation analysis, price elasticity and ‘willingness to pay’ (WTP), introducing them to the tools they need to set their own value-based pricing strategies. 

Gerard Loosschilder, Chief Innovation Officer at SKIM says: “Pricing strategy is a fast-evolving science and it’s at the core of every business. It’s fantastic to be partnering with EPP to help raise awareness of the importance of pricing methodologies, to develop new thinking and to share knowledge among EPP’s vast network of pricing professionals.” 

Pol Vanaerde, President at EPP says: “We chose to partner with SKIM because of its leading expertise in pricing research and strategy development. Part of its role will be to build our FMCG division, drawing on its 35 years’ of experience in pricing and market research across more than 20 countries. There’s a big demand for knowledge and training in price setting and profit optimisation, and this partnership with SKIM will help us to meet that demand.”

For more information on the EPP Winter School with SKIM, visit Essential and Advanced Tools to Improve your Pricing and SKIM for further details of its pricing and portfolio management expertise

Opening its London office in 2013, SKIM has offices throughout Europe, the US, and Latin America.  An international market research company with 35 years’ experience, SKIM solves complex business challenges, and has particular expertise in conjoint analysis for pricing and portfolio management, working with many of the world’s leading businesses across a wide variety of sectors including FMCG, consumer electronics, healthcare, and telecoms.

Notes to editors

For all media enquiries about SKIM in the UK, please contact Ellen Carroll or Olivia Jones at Nellie PR via ellen@nelliepr.co.uk / olivia@nelliepr.co.uk Tel: 01392 247948

For all media enquiries about EPP, please contact Britt Dejager via britt.dejager@pricingplatform.eu 
Tel: 003251320372

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with seven offices throughout Europe, the US, and Latin America. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing and portfolio management, product communication and new product development. SKIM also serve many leading international market research agencies and consultancy firms with their quantitative and qualitative research services. Visit www.skimgroup.com for more information. 

About European Pricing Platform (EPP)

EPP is a ‘Not-for-Profit’ knowledge exchange focused on supporting business management, pricing, and profit optimisation professionals, and CxO-level executives in Europe across a variety of industries and sectors. Our target is to update the pricing and profit optimisation know-how of business managers. Our mission is to be the premier pricing expertise community for international decision makers in a wide range of industries. The interactive sharing, collecting, and development of pricing and profit optimisation knowledge are the key elements of our platform. Visit: www.pricingplatform.eu

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