ESADE and the European Pricing Platform, a strong collaboration

ESADE is the 4th best Business School in Europe, according to the Financial Times (2014), the 8th in the world in Executive Education, again according the Financial Times (2015) and the 6th in the world in Executive Education according to Amêrica Economía 2014.

The European Pricing Platform is Europe's leading knowledge sharing platform for pricing and profit optimisation managers. The EPP offers industry focused forums, workshops, seminars, open and in-company trainings on pricing matters and access to a vast digital library of articles, research and white papers.

Together with Marco Bertini, programme director ESADE  and 2 other experts in their domain, Pol Vanaerde, Founder and President of the European Pricing Platform have put together this strong executive programme: a pragmatic, action-oriented study of the different—and at times surprising—roles that prices play in capturing, communicating, and even enhancing a company’s competitive advantage.

Monetization: How to Turn Value Creation into Lasting Revenue
Where? Barcelona
When?  June 27 – July 1, 2016 

Monetization policies are little more than collections of tactics held together by questionable
assumptions and crude conclusions that, in many circumstances, put financial and brand health in jeopardy. This program will equip senior and mid-career professionals in business and consumer markets with the necessary confidence and skills to design and execute a superior strategy. A  key challenge will be to embed monetization decisions in the context of a company’s overall market orientation and evaluate their effectiveness in achieving broader managerial goals.

For these and other reasons, the program takes the perspective that capturing value from
customers is a general management responsibility.

For more information on the detailed programme, trainers and other information, click here or mail to Ursi Van der Herten, ursi.vanderherten@esade.edu. Or give her a call on her mobile +34 638 424 586.

 

Curious about the Global Maturity Pricing Report 2016?

+200 companies throughout Europe completed the PMI (Pricing Maturity Indicator), developed by the European Pricing Platform and PROS in the fall of 2015.

Today, we are very proud to present you the cumulative results of these companies in the '2nd Global Pricing Maturity Study 2016.

Here are some of the general findings:


- the overall pricing maturity is about the same score than the 2013 survey.
- the hightest score in this survey is given on 'price list management', the second highest score was for 'price governance', both of which are typical level 2 tasks in the pricing maturity levels.
- there is a relatively low score for 'price reporting'
- only 29% of companies are still giving local sales organisations full freedom to determine their local market prices. At the same time there is important lack of discount discipline in the sales teams.
- the low score on 'Price Strategy' indicates that pricing managers are fully aware of their struggle to 'get the price policy implemented'.
- the typical 'level 3 maturity' challenges, such as 'understanding price elasticity' and 'understanding willingness to pay' have the lowest score.  It's clearly a level most companies have not yet reached.

Want to see the in-depth analysis of these findings? You can find the full report on SlideShare.

'Only 45% of the companies in this survey do not (yet) have a vision about how to develop the pricing skills and maturity in their organisation.  That's a huge concern.', says Pol Vanaerde, President EPP

Feel free to make the survey yourself as it is still online: www.pricingmaturity.eu. You'll receive your individual report right away.

The Certified Pricing Manager programme (CPM) is developed by EPP and is the global standard of certification for today's pricing leaders.  The programme is built around the skill cards of pricing maturity in your company.  ROI of the programme is min. 10x the investment with certification based on real business project success. You can find more information on the programme here.



 

EPP | Endorser of the Australian Pricing Summit in Sydney, Australia

 

 
 
 
 
 
 
 
 






For those of you based in Australia, we just want to let you know that the Australian Pricing Summit will be held on April 27-29, 2016 in Sydney.

The final agenda is now available.

The summit will serve as a proactive vantage point for more effective pricing strategies for any organisation that wants to get the pricing of their product right. With that in mind, savvy organisations understand that they need to become more innovative, develop better pricing approaches and make sure they are selling to the right customer at the right time for the right price.

The summit will focus on the following 3 key themes:

• implementing a clear pricing strategy that aligns with your business goals
• effectively using data and analytics to drive pricing strategy
• aligning your price to end user expectations

Ahead of the Australian Pricing Summit we caught up with Sian Rowlands, Strategy and Pricing Professional at Domain Group, who shared their value-based pricing strategies.
The Domain group have created a number of key principles to underpin their value-based pricing  
     strategy. In January 2016 the Domain Group rolled out their new pricing model. This was off the
     back of a review and reset of their pricing strategy 6 months ago which already saw improvements
     in yields, reduced discounting and consistency in how they price their products.

Read all about it in the article.

Interested? Read all about the Australian Pricing Summit here.

And profit from an additional discount of 10% on the EARLY BIRD rate by using the code EPP10 when registering. To receive this rate, call (02)9229 1000 or mail to registration@igpc.com.eu using the discount code.

ATTENTION! Do not miss out on this week's PROS & SKP pricing webinar on driving incremental profitability!

                          

 

Research consistently demonstrates that pricing is the most powerful profit lever available to companies. Yet, European companies are not taking advantage of it.  A recent study conducted by (EPP) European Pricing Platform in collaboration with PROS found that: 91% of companies are operating at a low level of pricing maturity. 60% of companies actually operates at a much lower level than what they perceive. 50% of companies targeting the highest level of pricing maturity are underestimating the level of capabilities needed to actually achieve it. Join SKP and PROS at this webinar to learn more on how you can leverage these insights and quickly gain competitive advantage for your company.  Get insights on: How to better capture the value of your products and services.  What you need to do to drive incremental profitability from your pricing execution. How to structure your organisation to make it all happen Register here for the webinar. Date: Thursday, 25th February, 2016 Time: 10:00 GMT | 11:00 CET Speakers Jan Haemer, Director, Simon-Kucher & Partners Michael Immenschuh, VP of Strategic Consulting, EMEA, PROS We look forward to you joining this webinar.  Best regards,   Colin Noronha – Marketing Manager, EMEA, PROS Europe Ltd. 4th Floor, East Wing | The Communication Centre | South Street | Staines-upon-Thames | TW18 4PR | United Kingdom Email: cnoronha@pros.com

If you no longer want to receive emails, please click here. For thought leadership content, subscribe to the PROS Blog. Approve sender: Ensure delivery to your inbox. Privacy Statement: Read our privacy notice. PROS Europe Ltd, 4th Floor East Wing, Communications House, Staines-upon-Thames, TW18 4PR, United Kingdom | info@pros.com | infoEMEA@pros.com PROS Regional Locations: London – San Francisco – Paris – Chicago – Austin – Munich – Toulouse    http://info.pros.com/SKP-Webinar_Not-completed-survey.html

Tobias Happel, Philips Healthcare talks about the success of his CPM business case

The EPP Certified Pricing Manager^® programme is the only officially recognised pricing and profit optimisation accreditation programme in the world, designed for experienced and highly accomplished pricing practitioners seeking personal career advancement and professional recognition.
No other programme is so comprehensive and practical. The Certified Pricing Manager^® programme is specifically designed around the organisational and personal skill cards to perform on the different pricing maturity levels. Certification is based on real business project success.

And this is exactly what Tobias Happel, Global Pricing Manager from Philips Healthcare did in 2015. He created with his business case a margin impact of 1 M Euro annually (!). Now he applies the same principles for other value pricing projects which Philips Healthcare could not quantify so far.

Tobias also stresses that companies like Philips Healthcare focus now much more on value based pricing and also solution management. So there is a much stronger emphasis and focus to optimize profitability.

Listen to what Tobias Happel states about the Certified Pricing Management programme, training organised by the European Pricing Platform.